# Shared Media

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/shared-media

Shared media refers to online content—posts, images, videos, or reviews—that is created and distributed by users, customers, or influencers rather than a brand itself, and then reshared across social platforms. In marketing, it sits alongside paid, owned, and earned media as part of the PESO framework used to plan communications strategy. Marketers and social media managers work with shared media to build community engagement and amplify organic reach.

Related skills: [Earned Media](https://career.thegoodapps.co/skills/earned-media), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Influencer Marketing](https://career.thegoodapps.co/skills/influencer-marketing), [Owned Media](https://career.thegoodapps.co/skills/owned-media), [Paid media](https://career.thegoodapps.co/skills/paid-media)

## Open roles requiring Shared Media (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.