# SEO Skill · Marketing and Social Media Canonical page: https://career.thegoodapps.co/skills/seo SEO (Search Engine Optimization) is the practice of improving a website's visibility in organic (unpaid) search engine results through techniques like keyword optimization, quality content creation, technical site improvements, and link building. It is used by marketers, content creators, and web developers to increase organic traffic and improve rankings on search engines like Google. SEO encompasses on-page factors (content, HTML structure), technical factors (site speed, mobile-friendliness), and off-page factors (backlinks, authority). ## SEO in the job market - Open roles: 59 - Employers hiring: 35 - Median stated pay: $139,000 (middle half $86,000 – $171,000), from 48 of 59 open roles — the 81% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it. - Last checked: September 12, 2026 ## Asked for alongside SEO Measured from the 59 open roles that name SEO, not from a curated list. - [WordPress](https://career.thegoodapps.co/skills/wordpress) — 13 roles (22.0%) - [Content Management Systems (CMS)](https://career.thegoodapps.co/skills/content-management-systems-cms) — 11 roles (18.6%) - [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing) — 8 roles (13.6%) - [Google Analytics](https://career.thegoodapps.co/skills/google-analytics) — 7 roles (11.9%) - [Generative Engine Optimization (GEO)](https://career.thegoodapps.co/skills/generative-engine-optimization-geo) — 6 roles (10.2%) - [Email Marketing](https://career.thegoodapps.co/skills/email-marketing) — 5 roles (8.5%) - [Affiliate Marketing](https://career.thegoodapps.co/skills/affiliate-marketing) — 4 roles (6.8%) - [ChatGPT](https://career.thegoodapps.co/skills/chatgpt) — 4 roles (6.8%) ## Seniority of these roles - Entry: 3 (6%) - Mid: 18 (36%) - Senior: 20 (40%) - Lead / Staff / Principal: 2 (4%) - Management: 7 (14%) From 50 roles whose posting states a level. ## Where SEO roles are - [New York, NY](https://career.thegoodapps.co/jobs/in/new-york-ny) — 20 - [Atlanta, GA](https://career.thegoodapps.co/jobs/in/atlanta-ga) — 3 - [San Francisco, CA](https://career.thegoodapps.co/jobs/in/san-francisco-ca) — 3 - [Washington, DC](https://career.thegoodapps.co/jobs/in/washington-dc) — 3 - [Burlington, MA](https://career.thegoodapps.co/jobs/in/burlington-ma) — 2 - [Los Angeles, CA](https://career.thegoodapps.co/jobs/in/los-angeles-ca) — 2 Among the 39 of 59 open roles we could place on a map. ## Roles that use SEO - [Editor](https://career.thegoodapps.co/occupations/editor) — 6 - [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 6 - [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 4 - [Reporter](https://career.thegoodapps.co/occupations/reporter) — 4 - [Software Engineer](https://career.thegoodapps.co/occupations/software-engineer) — 4 - [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager) — 3 ## Employers hiring for SEO - [Supercast](https://career.thegoodapps.co/organizations/supercast) — 10 open roles - [NY Post](https://career.thegoodapps.co/organizations/ny-post) — 9 open roles - [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 3 open roles - [Belkin](https://career.thegoodapps.co/organizations/belkin) — 2 open roles - [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — 2 open roles - [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — 2 open roles Related skills: [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Content Strategy](https://career.thegoodapps.co/skills/content-strategy), [Blogging](https://career.thegoodapps.co/skills/blogging), [Google Search Console](https://career.thegoodapps.co/skills/google-search-console), [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing), [SEMrush](https://career.thegoodapps.co/skills/semrush), [Affiliate Marketing](https://career.thegoodapps.co/skills/affiliate-marketing), [Ahrefs](https://career.thegoodapps.co/skills/ahrefs), [Blogs](https://career.thegoodapps.co/skills/blogs) ## Open roles requiring SEO (59) - [Senior Affiliate Manager (Full Remote - Europe)](https://jobs.ashbyhq.com/everai/06aa13bd-85dc-4a82-b82f-bc7551c86475/application) at [EverAI](https://career.thegoodapps.co/organizations/everai) — Europe · Remote, €50,000 – €65,000 (listed on EverAI's own careers site) - [Insurance Product Marketing Manager- Life & Wealth Americas](https://career.thegoodapps.co/jobs/b48731b7-20f5-4712-9ec6-798abab8e31a/insurance-product-marketing-manager-life-wealth-americas-at-dxc-technology) at [DXC Technology](https://career.thegoodapps.co/organizations/dxc-technology) — Fort Mill, SC - [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead - [Senior Manager - Media CarCam](https://career.thegoodapps.co/jobs/7b5bbcdd-d757-472b-ad5f-5b441f834bcc/senior-manager-media-carcam-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, Miami, FL, $130,600 – $209,300 - [Sr. Specialist, Content & Digital Experience Capabilities - Web Product and Analytics Engineer](https://career.thegoodapps.co/jobs/73ae90a4-574c-4aeb-a942-da55e846d047/sr-specialist-content-digital-experience-capabilities-web-product-and-analytics) at [Bristol Myers Squibb](https://career.thegoodapps.co/organizations/bristol-myers-squibb) — Full-time, Princeton, NJ, $78,200 – $94,760 - [Senior Editor, Politics](https://career.thegoodapps.co/jobs/a4ba5937-b467-49ab-865b-b066834b0f82/senior-editor-politics-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Full-time, Washington, DC, $106,000 – $145,000 - [Global Consumer Copywriter (eCommerce & Product Content)](https://career.thegoodapps.co/jobs/ce6c8692-eb45-4f28-9d72-bd61788f279c/global-consumer-copywriter-ecommerce-product-content-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) - [Senior Analyst, Online Experience Optimization](https://career.thegoodapps.co/jobs/d2e36153-ca6b-45b9-9961-dcf530ca574e/senior-analyst-online-experience-optimization-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA - [Sr. Site Operations Specialist](https://career.thegoodapps.co/jobs/c4e9c6d2-ebd8-4676-b4a2-6a98185d3cf2/sr-site-operations-specialist-at-columbia-sportswear) at [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — Full-time, Carlsbad, CA, $95,360 – $139,964 - [Web Strategy, Associate - Digital Marketing](https://career.thegoodapps.co/jobs/e22831cb-9a15-4183-9f8b-d35d2ea63bdf/web-strategy-associate-digital-marketing-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $110,000 – $135,000 All 59 open roles: https://career.thegoodapps.co/jobs?skills=d2c8dd44-4cea-4e45-8f6f-7a2921f57535 ## People with SEO (1) - [Ben Garves](https://career.thegoodapps.co/profile/bengarves) (@bengarves)