# SEO (Search Engine Optimization)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/seo-search-engine-optimization

SEO, or Search Engine Optimization, is the practice of improving a website's visibility in organic (unpaid) search engine results through keyword research, content optimization, technical site improvements, and link-building strategies. It is used by marketers, content creators, and web developers to drive organic traffic and improve search rankings on platforms like Google and Bing. Practitioners balance on-page, technical, and off-page tactics to align sites with search engine ranking algorithms.

Related skills: [Google Search Console](https://career.thegoodapps.co/skills/google-search-console), [SEMrush](https://career.thegoodapps.co/skills/semrush), [Moz](https://career.thegoodapps.co/skills/moz), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [Link Building](https://career.thegoodapps.co/skills/link-building), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing)

## Open roles requiring SEO (Search Engine Optimization) (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.