# Search Engine Optimization

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/search-engine-optimization

Search Engine Optimization (SEO) is the practice of improving a website's content, structure, and technical performance to rank higher in organic (unpaid) search engine results, particularly on Google. SEO professionals research keywords, optimize page content and metadata, build backlinks, and improve site speed and mobile usability to increase visibility and traffic. It's a key skill for digital marketers, content creators, and web developers aiming to grow long-term organic reach.

## Roles that use Search Engine Optimization

- [Editor](https://career.thegoodapps.co/occupations/editor) — 1

Related skills: [Google Search Console](https://career.thegoodapps.co/skills/google-search-console), [Link Building](https://career.thegoodapps.co/skills/link-building), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research)

## Open roles requiring Search Engine Optimization (1)

- [Editor, Audience — A.I. and Emerging Platforms](https://job-boards.greenhouse.io/thenewyorktimes/jobs/4687532005) at [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — Full-time, New York, NY, $160,000 – $180,000 (listed on The New York Times Company's own careers site)