# Search Engine Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/search-engine-marketing

Search Engine Marketing (SEM) is a digital marketing discipline focused on increasing a website's visibility in search engine results primarily through paid advertising, such as Google Ads pay-per-click campaigns. Marketers use SEM to bid on keywords, craft ad copy, and target specific audiences to drive traffic and conversions, tracking performance through metrics like click-through rate and cost-per-acquisition. It's a core skill for digital marketers and advertising professionals working to grow a brand's online presence quickly compared to organic methods.

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [SEO](https://career.thegoodapps.co/skills/seo), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization)

## Open roles requiring Search Engine Marketing (1)

- [Senior Analyst, Advertising Operations- Orange Apron Media](https://career.thegoodapps.co/jobs/22b050de-5c5f-46c7-8039-cdec33278a5e/senior-analyst-advertising-operations-orange-apron-media-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — SMYRNA PACES SUMMIT - 9125