# Return on Ad Spend (RoAS)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/return-on-ad-spend-roas

Return on Ad Spend (RoAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising, calculated by dividing total ad revenue by ad cost. It helps marketers evaluate the effectiveness and profitability of specific campaigns, channels, or creatives. Digital marketers and media buyers use RoAS to optimize budget allocation across advertising platforms like Google Ads and Meta Ads.

Related skills: [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Marketing Analytics](https://career.thegoodapps.co/skills/marketing-analytics)

## Open roles requiring Return on Ad Spend (RoAS) (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.