# Retargeting

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/retargeting

Retargeting is a digital marketing technique that shows targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as a purchase. It works by using tracking pixels or cookies to follow users across other sites and platforms, re-engaging them with relevant ads. Digital marketers and advertisers use retargeting to improve conversion rates and maximize return on ad spend.

## Roles that use Retargeting

- [CRM Manager](https://career.thegoodapps.co/occupations/crm-manager) — 1

Related skills: [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Marketing Strategy and Techniques](https://career.thegoodapps.co/skills/marketing-strategy-and-techniques), [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Programmatic Advertising](https://career.thegoodapps.co/skills/programmatic-advertising)

## Open roles requiring Retargeting (1)

- [CRM Manager](https://career.thegoodapps.co/jobs/2e058d3c-dbbd-4a71-af7b-91f9b2b09cc7/crm-manager-at-tripadvisor) at [Tripadvisor](https://career.thegoodapps.co/organizations/tripadvisor) — Needham, MA, $120,000 – $140,000