# Referral Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/referral-marketing

Referral marketing is a strategy that encourages existing customers to recommend a company's products or services to friends, family, or colleagues, often incentivized through rewards, discounts, or credits. Marketers use it because referred customers tend to have higher trust, conversion rates, and lifetime value than those acquired through paid advertising. Companies like Dropbox and Uber famously grew rapidly using structured referral programs.

Related skills: [Growth Hacking](https://career.thegoodapps.co/skills/growth-hacking), [Viral Marketing](https://career.thegoodapps.co/skills/viral-marketing), [Affiliate Marketing](https://career.thegoodapps.co/skills/affiliate-marketing), [Direct Selling](https://career.thegoodapps.co/skills/direct-selling)

## Open roles requiring Referral Marketing (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.