# Qualitative Research

Skill · Data Science, Analytics and AI/ML

Canonical page: https://career.thegoodapps.co/skills/qualitative-research

Qualitative Research is a methodology used to explore and understand human behavior, opinions, and experiences through non-numerical data such as interviews, focus groups, observations, and open-ended surveys. It's used by social scientists, market researchers, UX researchers, and academics to gain in-depth insights into motivations and context rather than statistical trends. Common techniques include thematic analysis, grounded theory, and ethnography.

## Qualitative Research in the job market

- Open roles: 15
- Employers hiring: 12
- Last checked: September 12, 2026

## Asked for alongside Qualitative Research

Measured from the 15 open roles that name Qualitative Research, not from a curated list.

- [Quantitative Research](https://career.thegoodapps.co/skills/quantitative-research) — 14 roles (93.3%)
- [Data Analysis](https://career.thegoodapps.co/skills/data-analysis) — 5 roles (33.3%)
- [Survey Design](https://career.thegoodapps.co/skills/survey-design) — 5 roles (33.3%)
- [Usability Testing](https://career.thegoodapps.co/skills/usability-testing) — 5 roles (33.3%)
- [Qualtrics](https://career.thegoodapps.co/skills/qualtrics) — 3 roles (20.0%)

## Roles that use Qualitative Research

- [User Experience Researcher](https://career.thegoodapps.co/occupations/user-experience-researcher) — 2
- [UX Researcher](https://career.thegoodapps.co/occupations/ux-researcher) — 2
- [Chief Marketing Officer](https://career.thegoodapps.co/occupations/chief-marketing-officer) — 1
- [Market Research Analyst](https://career.thegoodapps.co/occupations/market-research-analyst) — 1

## Employers hiring for Qualitative Research

- [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 2 open roles
- [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — 2 open roles
- [Tory Burch](https://career.thegoodapps.co/organizations/tory-burch) — 2 open roles
- [Andersen Corporation](https://career.thegoodapps.co/organizations/andersen-corporation) — 1 open role
- [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — 1 open role
- [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — 1 open role

Related skills: [Quantitative Research](https://career.thegoodapps.co/skills/quantitative-research), [Social Science](https://career.thegoodapps.co/skills/social-science), [Research Methodologies](https://career.thegoodapps.co/skills/research-methodologies), [Research Design](https://career.thegoodapps.co/skills/research-design), [Anthropology](https://career.thegoodapps.co/skills/anthropology), [Case Studies](https://career.thegoodapps.co/skills/case-studies), [Research Methods](https://career.thegoodapps.co/skills/research-methods), [Focus Group](https://career.thegoodapps.co/skills/focus-group)

## Open roles requiring Qualitative Research (15)

- [Market Research Manager](https://career.thegoodapps.co/jobs/a770fd5b-a158-47cb-a589-f39e7b05bb29/market-research-manager-at-andersen-corporation) at [Andersen Corporation](https://career.thegoodapps.co/organizations/andersen-corporation) — Cottage Grove, MN, $111,137 – $172,263
- [Vice President, Customer Intelligence & CRM](https://career.thegoodapps.co/jobs/9dcae928-a45c-4473-904a-6662b9619ee7/vice-president-customer-intelligence-crm-at-tory-burch) at [Tory Burch](https://career.thegoodapps.co/organizations/tory-burch) — New York, NY, $265,000 – $335,000
- [UX Director - Supply Chain](https://career.thegoodapps.co/jobs/b6bdf4fd-40a3-451b-b35e-5f7368fe7c45/ux-director-supply-chain-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA
- [UX Product Research and Strategy Lead](https://career.thegoodapps.co/jobs/b8c41b20-959b-475d-a2cc-fb6fbd330ec9/ux-product-research-and-strategy-lead-at-citigroup) at [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — Full-time, Tampa, FL, $125,600 – $188,400
- [Sr. Consumer Research Analyst](https://career.thegoodapps.co/jobs/f5c2dcf2-a807-406c-b0d5-842fe029c223/sr-consumer-research-analyst-at-columbia-sportswear) at [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — Full-time, Portland, OR
- [Sr. UX Researcher](https://career.thegoodapps.co/jobs/cb2a309a-2eab-4bdc-be00-7a77b4dde5bf/sr-ux-researcher-at-rakuten-com) at [Rakuten.com](https://career.thegoodapps.co/organizations/rakuten-com) — Full-time, $99,306 – $171,612
- [Sr. UX Researcher (Remote)](https://jobs.ashbyhq.com/rula/92dbcf63-fbca-48ce-ace1-699bb1a42433/application) at [Rula](https://career.thegoodapps.co/organizations/rula) — Full-time, Remote - United States, $166,000 – $203,000 (listed on Rula's own careers site)
- [Staff Design Researcher - Data and Growth Experiences](https://career.thegoodapps.co/jobs/31aa2871-e80c-40b1-b153-507fcddd1774/staff-design-researcher-data-and-growth-experiences-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Mountain View, CA, $188,500 – $255,000
- [Senior Researcher, Growth](https://job-boards.greenhouse.io/thenewyorktimes/jobs/4716363005) at [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — Full-time, New York, NY, $110,000 – $135,000 (listed on The New York Times Company's own careers site)
- [Staff UX Researcher, Personalization](https://career.thegoodapps.co/jobs/b738cef3-f36b-4931-9ea1-c5e490feac5c/staff-ux-researcher-personalization-at-oura) at [Oura](https://career.thegoodapps.co/organizations/oura) — Full-time, San Francisco, CA, $198,050 – $233,000

All 15 open roles: https://career.thegoodapps.co/jobs?skills=af20b2bf-ed27-4951-a05f-20142f946090