# Programmatic Advertising

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/programmatic-advertising

Programmatic advertising is the automated buying and selling of digital ad space using software and real-time bidding algorithms rather than traditional manual negotiations. Marketers and media buyers use platforms like Google Display & Video 360 or The Trade Desk to target audiences precisely and optimize ad spend across websites and apps in milliseconds.

## Programmatic Advertising in the job market

- Open roles: 47
- Employers hiring: 24
- Median stated pay: $154,000 (middle half $120,000 – $196,000), from 41 of 47 open roles — the 87% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
- Last checked: September 13, 2026

## Asked for alongside Programmatic Advertising

Measured from the 47 open roles that name Programmatic Advertising, not from a curated list.

- [Microsoft Excel](https://career.thegoodapps.co/skills/microsoft-excel) — 6 roles (12.8%)
- [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing) — 5 roles (10.6%)
- [Google Ads](https://career.thegoodapps.co/skills/google-ads) — 5 roles (10.6%)
- [Salesforce](https://career.thegoodapps.co/skills/salesforce) — 5 roles (10.6%)
- [Digital Advertising](https://career.thegoodapps.co/skills/digital-advertising) — 4 roles (8.5%)
- [Data Analysis](https://career.thegoodapps.co/skills/data-analysis) — 3 roles (6.4%)
- [Machine Learning](https://career.thegoodapps.co/skills/machine-learning) — 3 roles (6.4%)
- [SEM](https://career.thegoodapps.co/skills/sem) — 3 roles (6.4%)

## Seniority of these roles

- Entry: 2 (5%)
- Mid: 11 (27%)
- Senior: 17 (41%)
- Lead / Staff / Principal: 1 (2%)
- Management: 9 (22%)
- Executive: 1 (2%)

From 41 roles whose posting states a level.

## Where Programmatic Advertising roles are

- [New York, NY](https://career.thegoodapps.co/jobs/in/new-york-ny) — 11
- [Mountain View, CA](https://career.thegoodapps.co/jobs/in/mountain-view-ca) — 5
- [Los Angeles, CA](https://career.thegoodapps.co/jobs/in/los-angeles-ca) — 2
- [York, PA](https://career.thegoodapps.co/jobs/in/york-pa) — 2
- [Charlotte, NC](https://career.thegoodapps.co/jobs/in/charlotte-nc) — 1
- [Chicago, IL](https://career.thegoodapps.co/jobs/in/chicago-il) — 1

Among the 27 of 47 open roles we could place on a map.

## Roles that use Programmatic Advertising

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 5
- [Account Manager](https://career.thegoodapps.co/occupations/account-manager) — 4
- [Customer Success Manager](https://career.thegoodapps.co/occupations/customer-success-manager) — 3
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 3
- [Sales Manager](https://career.thegoodapps.co/occupations/sales-manager) — 3
- [Account Executive](https://career.thegoodapps.co/occupations/account-executive) — 2

## Employers hiring for Programmatic Advertising

- [Comcast](https://career.thegoodapps.co/organizations/comcast) — 8 open roles
- [Baidu](https://career.thegoodapps.co/organizations/baidu) — 5 open roles
- [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — 3 open roles
- [MyFitnessPal](https://career.thegoodapps.co/organizations/myfitnesspal) — 3 open roles
- [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor) — 3 open roles
- [Supercast](https://career.thegoodapps.co/organizations/supercast) — 3 open roles

Related skills: [Media Planning](https://career.thegoodapps.co/skills/media-planning), [Digital Advertising](https://career.thegoodapps.co/skills/digital-advertising), [Media Buying](https://career.thegoodapps.co/skills/media-buying), [Contextual Advertising](https://career.thegoodapps.co/skills/contextual-advertising), [Paid media](https://career.thegoodapps.co/skills/paid-media), [Performance marketing](https://career.thegoodapps.co/skills/performance-marketing), [Online Advertising](https://career.thegoodapps.co/skills/online-advertising), [Retargeting](https://career.thegoodapps.co/skills/retargeting), [AdSense](https://career.thegoodapps.co/skills/adsense)

## Open roles requiring Programmatic Advertising (47)

- [Program Specialist, RADAR Data Products](https://career.thegoodapps.co/jobs/e0562874-b15d-4479-9206-daf2f5859ca9/program-specialist-radar-data-products-at-clear-channel-outdoor) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) — Full-time, New York, NY, $72,000 – $103,000
- [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead
- [Product Analyst](https://career.thegoodapps.co/jobs/80a32687-485c-4f5e-a4be-e3eec6643334/product-analyst-at-univision-communications) at [Univision Communications](https://career.thegoodapps.co/organizations/univision-communications) — Full-time, New York, NY, $75,000 – $85,000
- [Senior Account Executive, Advertising Sales](https://career.thegoodapps.co/jobs/0ca8a7bb-5f0d-47e2-84cc-5103fb54ffca/senior-account-executive-advertising-sales-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Full-time, New York, NY, $114,000 – $160,000
- [Customer Success Manager, Auto](https://career.thegoodapps.co/jobs/7903e11a-052d-4c5e-895a-dfe9e985a820/customer-success-manager-auto-at-samsung-semiconductor) at [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor) — 6100 Center Dr., 6th FL, Los Angeles, CA, USA
- [Manager, Product Development - Adtech](https://career.thegoodapps.co/jobs/e1f366d0-c425-408e-ad1c-c1eebbb2df32/manager-product-development-adtech-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — Full-time, $130,000 – $254,000
- [Media Planning Associate](https://career.thegoodapps.co/jobs/ea44b09a-59a0-45f2-b44c-d1bc83d42af5/media-planning-associate-at-citigroup) at [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — Full-time, Irving, TX, $87,360 – $131,040
- [Campaign Operations Manager](https://career.thegoodapps.co/jobs/1fe6af1a-f829-4862-b7a6-115a0fb822f0/campaign-operations-manager-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, New York, NY, $26 – $33 / hour
- [Sr Director, Advertising Sales - Commerce](https://career.thegoodapps.co/jobs/d8802541-3fb6-459d-a8dd-865bd7a7226e/sr-director-advertising-sales-commerce-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — $207,051 – $310,576
- [Sales Executive, Agency & Brand Partnerships](https://career.thegoodapps.co/jobs/8d39ea44-e61b-4bfb-9040-963101f09a83/sales-executive-agency-brand-partnerships-at-unity) at [Unity](https://career.thegoodapps.co/organizations/unity) — Full-time, USA-Remote(IL), $139,600 – $247,100

All 47 open roles: https://career.thegoodapps.co/jobs?skills=f80a5740-329e-4d1f-97a0-a73095298c92