# Product Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/product-marketing

Product marketing is the function responsible for positioning and messaging a product, bringing it to market, and driving demand and adoption among target customers. Product marketing managers craft go-to-market strategies, create sales enablement materials, conduct competitive analysis, and work closely with product and sales teams to communicate a product's value proposition. It bridges the gap between building a product and successfully selling it.

## Product Marketing in the job market

- Open roles: 27
- Employers hiring: 23
- Last checked: September 14, 2026

## Asked for alongside Product Marketing

Measured from the 27 open roles that name Product Marketing, not from a curated list.

- [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy) — 11 roles (40.7%)
- [Sales Enablement](https://career.thegoodapps.co/skills/sales-enablement) — 7 roles (25.9%)
- [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis) — 6 roles (22.2%)
- [Content Marketing](https://career.thegoodapps.co/skills/content-marketing) — 5 roles (18.5%)
- [Artificial Intelligence (AI)](https://career.thegoodapps.co/skills/artificial-intelligence-ai) — 4 roles (14.8%)
- [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy) — 3 roles (11.1%)
- [Campaign Management](https://career.thegoodapps.co/skills/campaign-management) — 3 roles (11.1%)
- [Competitive Intelligence](https://career.thegoodapps.co/skills/competitive-intelligence) — 3 roles (11.1%)

## Seniority of these roles

- Mid: 5 (19%)
- Senior: 16 (59%)
- Management: 3 (11%)
- Executive: 3 (11%)

From 27 roles whose posting states a level.

## Roles that use Product Marketing

- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 13
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 7
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 2

## Employers hiring for Product Marketing

- [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — 3 open roles
- [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — 2 open roles
- [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — 2 open roles
- [Biogen](https://career.thegoodapps.co/organizations/biogen) — 1 open role
- [Blumberg Portfolio](https://career.thegoodapps.co/organizations/blumberg-portfolio) — 1 open role
- [Dataminr](https://career.thegoodapps.co/organizations/dataminr) — 1 open role

Related skills: [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Market Research](https://career.thegoodapps.co/skills/market-research), [Sales Enablement](https://career.thegoodapps.co/skills/sales-enablement), [Strategic Marketing](https://career.thegoodapps.co/skills/strategic-marketing), [Go To Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy-2), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Competitive Positioning](https://career.thegoodapps.co/skills/competitive-positioning), [Demo Video](https://career.thegoodapps.co/skills/demo-video), [Evangelism Marketing](https://career.thegoodapps.co/skills/evangelism-marketing)

## Open roles requiring Product Marketing (25)

- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Senior Product Marketing Director, Public Sector](https://career.thegoodapps.co/jobs/884e3c2d-67fe-47b0-8148-72ab38c21381/senior-product-marketing-director-public-sector-at-dataminr) at [Dataminr](https://career.thegoodapps.co/organizations/dataminr) — $180,800 – $265,500
- [Associate Director, Neuropsychiatry - HCP Marketing](https://career.thegoodapps.co/jobs/fb0ab6f6-09f4-4688-902a-86a51effe667/associate-director-neuropsychiatry-hcp-marketing-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $164,000 – $226,000
- [Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball](https://career.thegoodapps.co/jobs/377f17af-f526-4be4-8442-7655f82fdf7e/sr-lead-category-marketing-sportswear-collabs-basketball-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, New York, NY, $140,000 – $180,000
- [Go To Market Enablement - Team Lead](https://career.thegoodapps.co/jobs/632ce979-c52b-4896-a1a3-25f3b36542f3/go-to-market-enablement-team-lead-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — Full-time, Chicago, IL, $120,000 – $130,000
- [Marketing Communications Specialist](https://career.thegoodapps.co/jobs/92dbdc21-01a8-46bd-be65-77a640ce8dc5/marketing-communications-specialist-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify)
- [Director, GTM Strategy — Multi-Platform Initiatives & Market Scale](https://career.thegoodapps.co/jobs/04a7457c-7ca1-4ca0-be1c-159908eec63d/director-gtm-strategy-multi-platform-initiatives-market-scale-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, New York, NY, $104,000 – $130,000
- [Global Retail Marketing, Retail Experience Manager](https://career.thegoodapps.co/jobs/9e25b4af-557d-4f42-b90a-49946c746e75/global-retail-marketing-retail-experience-manager-at-nike-inc) at [Nike, Inc.](https://career.thegoodapps.co/organizations/nike-inc) — Beaverton, OR
- [Product Marketing Manager, AI](https://jobs.ashbyhq.com/Mapbox/5da2b712-2388-4fcf-aac6-91123f83522d/application) at [Mapbox](https://career.thegoodapps.co/organizations/mapbox) — Mapbox US, $190,825 – $258,175 (listed on Mapbox's own careers site)
- [Group Manager, Product Marketing , Medium & Large Accounting Firms](https://career.thegoodapps.co/jobs/364e0740-3262-43e9-a9de-ed537d65e1a1/group-manager-product-marketing-medium-large-accounting-firms-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Full-time, Mountain View, CA, $213,500 – $289,000

All 25 open roles: https://career.thegoodapps.co/jobs?skills=3e589309-1665-422f-9525-19ef4b3d59e3