# Pricing Strategy

Skill · Business and Management

Canonical page: https://career.thegoodapps.co/skills/pricing-strategy

Pricing strategy is the overarching approach a company uses to set prices for its products or services in order to achieve business goals like market share growth, profit maximization, or brand positioning. Common strategies include penetration pricing, price skimming, value-based pricing, and competitive pricing. It's developed by business strategists, product managers, and finance leaders in coordination with sales and marketing.

## Pricing Strategy in the job market

- Open roles: 35
- Employers hiring: 25
- Median stated pay: $182,000 (middle half $147,000 – $221,000), from 26 of 35 open roles — the 74% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
- Last checked: September 13, 2026

## Asked for alongside Pricing Strategy

Measured from the 35 open roles that name Pricing Strategy, not from a curated list.

- [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy) — 5 roles (14.3%)
- [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis) — 4 roles (11.4%)
- [Contract Negotiation](https://career.thegoodapps.co/skills/contract-negotiation) — 4 roles (11.4%)
- [Product Management](https://career.thegoodapps.co/skills/product-management) — 4 roles (11.4%)
- [Sales Enablement](https://career.thegoodapps.co/skills/sales-enablement) — 4 roles (11.4%)
- [Artificial Intelligence (AI)](https://career.thegoodapps.co/skills/artificial-intelligence-ai) — 3 roles (8.6%)
- [Financial Modeling](https://career.thegoodapps.co/skills/financial-modeling) — 3 roles (8.6%)
- [Financial Reporting](https://career.thegoodapps.co/skills/financial-reporting) — 3 roles (8.6%)

## Seniority of these roles

- Mid: 6 (17%)
- Senior: 17 (49%)
- Lead / Staff / Principal: 2 (6%)
- Management: 10 (29%)

From 35 roles whose posting states a level.

## Roles that use Pricing Strategy

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 10
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 5
- [Business Development Manager](https://career.thegoodapps.co/occupations/business-development-manager) — 3
- [Sales Manager](https://career.thegoodapps.co/occupations/sales-manager) — 3
- [Actuary](https://career.thegoodapps.co/occupations/actuary) — 2
- [Director of Finance](https://career.thegoodapps.co/occupations/director-of-finance) — 1

## Employers hiring for Pricing Strategy

- [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — 4 open roles
- [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — 3 open roles
- [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — 2 open roles
- [Crane Co.](https://career.thegoodapps.co/organizations/crane-co) — 2 open roles
- [HOKA](https://career.thegoodapps.co/organizations/hoka) — 2 open roles
- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 2 open roles

Related skills: [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Revenue Management](https://career.thegoodapps.co/skills/revenue-management), [Pricing](https://career.thegoodapps.co/skills/pricing), [Merchandising](https://career.thegoodapps.co/skills/merchandising), [Sales Strategy](https://career.thegoodapps.co/skills/sales-strategy), [Market Dynamics](https://career.thegoodapps.co/skills/market-dynamics), [Go To Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy-2), [Market Share](https://career.thegoodapps.co/skills/market-share), [Price Analytics](https://career.thegoodapps.co/skills/price-analytics), [Product Lining](https://career.thegoodapps.co/skills/product-lining), [Pricing & Packaging](https://career.thegoodapps.co/skills/pricing-packaging)

## Open roles requiring Pricing Strategy (35)

- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Director of Business](https://career.thegoodapps.co/jobs/26b863e7-7a40-48b8-aa67-7c49b806a040/director-of-business-at-crane-co) at [Crane Co.](https://career.thegoodapps.co/organizations/crane-co) — Chandler, AZ
- [Underwriting Specialist, National Accounts Casualty](https://career.thegoodapps.co/jobs/5cfa2aea-5241-44d8-92fb-52b0b7596110/underwriting-specialist-national-accounts-casualty-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — Full-time, $115,000 – $140,000
- [Senior Business Development Manager OEM (d/f/m)](https://career.thegoodapps.co/jobs/9f825b43-349b-45e7-a2e3-76f600adad49/senior-business-development-manager-oem-d-f-m-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter)
- [Director, Rare Disease Market Access Strategy](https://career.thegoodapps.co/jobs/f5b48ab7-9a45-47eb-9d5c-3d069b59b90d/director-rare-disease-market-access-strategy-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $204,000 – $281,000
- [Product Marketing Manager-RapidCare](https://career.thegoodapps.co/jobs/88e3794b-e9ff-433a-b2de-a166098af18b/product-marketing-manager-rapidcare-at-ariens) at [Ariens](https://career.thegoodapps.co/organizations/ariens) — Wi - Brillion
- [Product Director, Women's Train Apparel](https://career.thegoodapps.co/jobs/dcb67c35-b42f-4335-91de-c73eff5a36c1/product-director-women-s-train-apparel-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $165,000 – $220,000
- [Senior Managing Director of Strategic Accounts](https://career.thegoodapps.co/jobs/0e027fe6-d32d-404f-9c6d-8ed6a21fa9e1/senior-managing-director-of-strategic-accounts-at-medtronic) at [Medtronic](https://career.thegoodapps.co/organizations/medtronic) — Full-time, Minneapolis, MN, $220,000 – $224,000
- [Director of Innovation, Innovative Models & External Partnerships, Global Market Access](https://career.thegoodapps.co/jobs/f268bdec-f760-47e8-b6be-2122287f72bf/director-of-innovation-innovative-models-external-partnerships-global-market) at [Bristol Myers Squibb](https://career.thegoodapps.co/organizations/bristol-myers-squibb) — Full-time, Princeton, NJ, $196,160 – $237,703
- [Strategy Senior Manager CS&G MW](https://career.thegoodapps.co/jobs/c1eaec95-f1ec-45cf-87a7-42bf5eedeb9e/strategy-senior-manager-cs-g-mw-at-accenture) at [Accenture](https://career.thegoodapps.co/organizations/accenture)

All 35 open roles: https://career.thegoodapps.co/jobs?skills=54b47eee-957d-4a6e-9852-f3f8c2ff3ee5