# PPC

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/ppc

PPC (Pay-Per-Click) is a digital advertising model in which advertisers pay a fee each time their ad is clicked, commonly used on platforms like Google Ads, Bing Ads, and social media networks. It allows businesses to bid on keywords or audience targeting to drive traffic to their websites, making it a core skill for digital marketers managing paid search and display campaigns.

## PPC in the job market

- Open roles: 3
- Employers hiring: 2
- Last checked: September 12, 2026

## Roles that use PPC

- [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager) — 1

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [SEM](https://career.thegoodapps.co/skills/sem), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Paid media](https://career.thegoodapps.co/skills/paid-media)

## Open roles requiring PPC (3)

- [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead
- [Strategist - SEO & AEO](https://career.thegoodapps.co/jobs/5ff3d1b2-e68b-4356-833e-752fc641ff28/strategist-seo-aeo-at-similarweb) at [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — Full-time, Burlington, MA, $130,000 – $170,000
- [Solution Consultant, Organic Search & Ads Intelligence](https://career.thegoodapps.co/jobs/0314cced-5c67-4c9e-b45f-fa75b85f10c0/solution-consultant-organic-search-ads-intelligence-at-similarweb) at [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — Full-time, Burlington, MA, $130,000 – $170,000