# PPC Advertising

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/ppc-advertising

PPC Advertising refers to the practice of running pay-per-click ad campaigns, where marketers create, target, and optimize ads on search engines and social platforms to drive traffic and conversions while paying only for actual clicks. It involves keyword research, bid management, ad copywriting, and performance analysis. Digital marketers and advertising specialists use it as a measurable, budget-controlled way to generate leads and sales.

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Microsoft Advertising (Bing Ads)](https://career.thegoodapps.co/skills/microsoft-advertising-bing-ads), [SEM](https://career.thegoodapps.co/skills/sem), [Landing Page Optimization](https://career.thegoodapps.co/skills/landing-page-optimization), [Amazon Ads](https://career.thegoodapps.co/skills/amazon-ads), [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing)

## Open roles requiring PPC Advertising (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.