# Personas

Skill · Data Science, Analytics and AI/ML

Canonical page: https://career.thegoodapps.co/skills/personas

Personas are fictional, research-based profiles representing key segments of a product's or service's target users or customers, including their goals, behaviors, and pain points. UX designers, product managers, and marketers create personas to guide design and messaging decisions toward real user needs.

Related skills: [UX Design](https://career.thegoodapps.co/skills/ux-design), [User Research](https://career.thegoodapps.co/skills/user-research), [Customer Journey Mapping](https://career.thegoodapps.co/skills/customer-journey-mapping)

## Open roles requiring Personas (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.