# Persona Development

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/persona-development

Persona development is the practice, common in UX design, marketing, and product management, of creating fictional but data-informed profiles representing key user or customer segments. Practitioners use personas to guide design decisions, messaging, and feature prioritization by keeping a concrete audience in mind throughout a project. It typically involves user research, interviews, and behavioral data to ensure personas reflect real needs rather than assumptions.

## Roles that use Persona Development

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1

Related skills: [UX Design](https://career.thegoodapps.co/skills/ux-design), [User Research](https://career.thegoodapps.co/skills/user-research), [Customer Analysis](https://career.thegoodapps.co/skills/customer-analysis), [Design Research](https://career.thegoodapps.co/skills/design-research), [Customer Segmentation](https://career.thegoodapps.co/skills/customer-segmentation), [Customer Journey Mapping](https://career.thegoodapps.co/skills/customer-journey-mapping), [UI/UX Research](https://career.thegoodapps.co/skills/ui-ux-research), [User Centered Design](https://career.thegoodapps.co/skills/user-centered-design), [Journey Mapping](https://career.thegoodapps.co/skills/journey-mapping)

## Open roles requiring Persona Development (1)

- [Staff Product Manager, New Business Underscored](https://career.thegoodapps.co/jobs/9152397e-c069-4623-a0f1-5881258ed1e0/staff-product-manager-new-business-underscored-at-warner-bros-discovery) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Full-time, $133,000 – $247,000