# Pay Per Click Advertising

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/pay-per-click-advertising

Pay Per Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on one of their online ads, commonly used on platforms like Google Ads and Bing Ads. Digital marketers and business owners use PPC to drive targeted traffic to websites, generate leads, and increase sales by bidding on relevant keywords. Success in PPC requires skills in keyword research, ad copywriting, bid management, and performance analytics.

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [SEO](https://career.thegoodapps.co/skills/seo), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization)

## Open roles requiring Pay Per Click Advertising (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.