# Online Advertising

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/online-advertising

Online advertising refers to the practice of promoting products, services, or brands through digital channels such as search engines, social media, display networks, and video platforms. Marketing professionals use platforms like Google Ads, Meta Ads Manager, and programmatic ad exchanges to target specific audiences, run pay-per-click or display campaigns, and measure ROI through analytics. It's a core skill for digital marketers, growth teams, and advertising agencies aiming to drive traffic, leads, or sales.

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Meta Ads Manager](https://career.thegoodapps.co/skills/meta-ads-manager), [SEO](https://career.thegoodapps.co/skills/seo), [Programmatic Advertising](https://career.thegoodapps.co/skills/programmatic-advertising)

## Open roles requiring Online Advertising (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.