# Mobile Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/mobile-marketing

This is the practice of promoting products or services specifically to users on smartphones and tablets, using channels like app store optimization, push notifications, SMS campaigns, and in-app advertising. Marketers in this field track engagement metrics such as install rates, retention, and click-through rates to refine targeting. It is essential for businesses seeking to reach the growing share of consumers who browse and shop primarily on mobile devices.

## Roles that use Mobile Marketing

- [Executive Director of Sales](https://career.thegoodapps.co/occupations/executive-director-of-sales) — 1
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 1

Related skills: [App Store Optimization](https://career.thegoodapps.co/skills/app-store-optimization), [Mobile App Business](https://career.thegoodapps.co/skills/mobile-app-business), [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing), [QR Codes](https://career.thegoodapps.co/skills/qr-codes)

## Open roles requiring Mobile Marketing (2)

- [Customer Engagement Strategist](https://career.thegoodapps.co/jobs/1e2fe535-0ac8-411f-a92f-615e0588f2c5/customer-engagement-strategist-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, $108,400 – $180,600
- [Executive Director, Advertising Sales - Mobile/Tech](https://career.thegoodapps.co/jobs/ad1b446b-66ad-46f5-a079-f4eadc7baf22/executive-director-advertising-sales-mobile-tech-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — $236,038 – $354,057