# Microsoft Advertising (Bing Ads)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/microsoft-advertising-bing-ads

Microsoft Advertising, formerly known as Bing Ads, is the online advertising platform that places paid search and display ads across the Bing search engine, Microsoft Edge, Yahoo, and syndicated partner networks. It is used by digital marketers and businesses to run pay-per-click campaigns targeting audiences who may not be reached through Google Ads alone. It offers tools for keyword bidding, audience targeting, and campaign analytics similar in structure to Google Ads.

Related skills: [Google Ads](https://career.thegoodapps.co/skills/google-ads), [PPC Advertising](https://career.thegoodapps.co/skills/ppc-advertising), [SEM](https://career.thegoodapps.co/skills/sem), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics)

## Open roles requiring Microsoft Advertising (Bing Ads) (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.