# Media Planning

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/media-planning

Media planning is the process of determining the optimal mix of advertising channels, timing, and budget allocation to reach a target audience effectively. Media planners analyze audience demographics, channel reach, and cost efficiency across TV, digital, print, and social platforms to maximize campaign impact. This skill is used by advertising and marketing professionals to ensure ad spend delivers measurable reach and frequency goals.

## Media Planning in the job market

- Open roles: 7
- Employers hiring: 7
- Last checked: September 13, 2026

## Roles that use Media Planning

- [Account Executive](https://career.thegoodapps.co/occupations/account-executive) — 1
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 1
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 1
- [Media Planner](https://career.thegoodapps.co/occupations/media-planner) — 1
- [Product Analyst](https://career.thegoodapps.co/occupations/product-analyst) — 1

## Employers hiring for Media Planning

- [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman) — 1 open role
- [Comcast](https://career.thegoodapps.co/organizations/comcast) — 1 open role
- [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — 1 open role
- [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — 1 open role
- [RBI](https://career.thegoodapps.co/organizations/rbi) — 1 open role
- [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 1 open role

Related skills: [Media Buying](https://career.thegoodapps.co/skills/media-buying), [Programmatic Advertising](https://career.thegoodapps.co/skills/programmatic-advertising), [Advertising Campaigns](https://career.thegoodapps.co/skills/advertising-campaigns), [Advertising Strategy](https://career.thegoodapps.co/skills/advertising-strategy), [Integrated Marketing Communications](https://career.thegoodapps.co/skills/integrated-marketing-communications), [Campaign Planning](https://career.thegoodapps.co/skills/campaign-planning), [Media Strategy](https://career.thegoodapps.co/skills/media-strategy), [Cross-Platform Marketing](https://career.thegoodapps.co/skills/cross-platform-marketing), [Marketing Budgets](https://career.thegoodapps.co/skills/marketing-budgets), [Advertising Sales](https://career.thegoodapps.co/skills/advertising-sales), [Marketing Channel](https://career.thegoodapps.co/skills/marketing-channel)

## Open roles requiring Media Planning (7)

- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Associate Director, DTP Promo, Long-Acting Treatment](https://career.thegoodapps.co/jobs/4369d176-2cd8-4e55-8557-a11fe47e6ad6/associate-director-dtp-promo-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — United States - California - Foster City, $195,670 – $253,220
- [Product Analyst](https://career.thegoodapps.co/jobs/80a32687-485c-4f5e-a4be-e3eec6643334/product-analyst-at-univision-communications) at [Univision Communications](https://career.thegoodapps.co/organizations/univision-communications) — Full-time, New York, NY, $75,000 – $85,000
- [Manager, Media, Tim Hortons, US](https://career.thegoodapps.co/jobs/bae5e976-de86-4ebd-ab00-aba78991de67/manager-media-tim-hortons-us-at-rbi) at [RBI](https://career.thegoodapps.co/organizations/rbi) — Full-time, Miami, FL
- [Senior Analyst, Advertising Operations- Orange Apron Media](https://career.thegoodapps.co/jobs/22b050de-5c5f-46c7-8039-cdec33278a5e/senior-analyst-advertising-operations-orange-apron-media-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — SMYRNA PACES SUMMIT - 9125
- [Senior Manager, Media Strategy](https://career.thegoodapps.co/jobs/3683978c-00f0-4b94-986d-16bb0baadd6f/senior-manager-media-strategy-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, Los Angeles, CA, $72,000 – $90,000
- [Advertising Account Executive, Market Retail](https://career.thegoodapps.co/jobs/766186de-8cf3-40bc-9342-9cb14a20cb12/advertising-account-executive-market-retail-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — Full-time, Salt Lake City, UT