# Marketing Strategy

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/marketing-strategy

A marketing strategy is a company's overall plan for reaching prospective customers and turning them into buyers of its product or service, typically built around the marketing mix of product, price, place, and promotion. It defines target audiences, value propositions, and the channels and messaging used to compete in the marketplace. Business owners, marketing directors, and consultants develop marketing strategy to guide tactical decisions and allocate budget effectively.

## Marketing Strategy in the job market

- Open roles: 10
- Employers hiring: 8
- Last checked: September 12, 2026

## Asked for alongside Marketing Strategy

Measured from the 10 open roles that name Marketing Strategy, not from a curated list.

- [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing) — 4 roles (40.0%)
- [Budget Management](https://career.thegoodapps.co/skills/budget-management) — 3 roles (30.0%)
- [Campaign Management](https://career.thegoodapps.co/skills/campaign-management) — 3 roles (30.0%)
- [P&L Management](https://career.thegoodapps.co/skills/p-l-management) — 3 roles (30.0%)

## Roles that use Marketing Strategy

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 4
- [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager) — 2
- [Management Consultant](https://career.thegoodapps.co/occupations/management-consultant) — 2
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2

## Employers hiring for Marketing Strategy

- [Accenture](https://career.thegoodapps.co/organizations/accenture) — 2 open roles
- [General Mills](https://career.thegoodapps.co/organizations/general-mills) — 2 open roles
- [Adams Street Partners](https://career.thegoodapps.co/organizations/adams-street-partners) — 1 open role
- [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — 1 open role
- [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — 1 open role
- [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — 1 open role

Related skills: [Marketing Planning](https://career.thegoodapps.co/skills/marketing-planning), [Market Research](https://career.thegoodapps.co/skills/market-research), [Marketing Plan](https://career.thegoodapps.co/skills/marketing-plan), [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Campaign Planning](https://career.thegoodapps.co/skills/campaign-planning), [Marketing Budgets](https://career.thegoodapps.co/skills/marketing-budgets), [MBA](https://career.thegoodapps.co/skills/mba), [Behavioral Economics](https://career.thegoodapps.co/skills/behavioral-economics), [Marketing Management](https://career.thegoodapps.co/skills/marketing-management), [Marketing Strategies](https://career.thegoodapps.co/skills/marketing-strategies), [Marketing Strategy and Techniques](https://career.thegoodapps.co/skills/marketing-strategy-and-techniques)

## Open roles requiring Marketing Strategy (10)

- [Senior Director, Global Marketing](https://career.thegoodapps.co/jobs/1c3ca6ae-462c-47f1-aab6-65b72d7115d8/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Cincinnati, OH, $210,000 – $230,000
- [Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball](https://career.thegoodapps.co/jobs/377f17af-f526-4be4-8442-7655f82fdf7e/sr-lead-category-marketing-sportswear-collabs-basketball-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, New York, NY, $140,000 – $180,000
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Brand Manager - Minneapolis, MN](https://career.thegoodapps.co/jobs/4d1087c4-fa5a-4466-a3c0-1e69cdd14e40/brand-manager-minneapolis-mn-at-general-mills) at [General Mills](https://career.thegoodapps.co/organizations/general-mills) — Full-time, Minneapolis, MN, $110,800 – $184,800
- [インダストリーコンサルタント（カスタマーフロント）【製造・流通領域】_管理職_Song](https://career.thegoodapps.co/jobs/cc864010-8ba4-40e9-b270-f4c6b43e027d/song-at-accenture) at [Accenture](https://career.thegoodapps.co/organizations/accenture)
- [Wholesale Channel Marketing Manager Germany (m/f/d) – 1-Year FTC (Maternity Cover)](https://career.thegoodapps.co/jobs/f6706e63-3018-444f-a8e6-905d6ae86e4c/wholesale-channel-marketing-manager-germany-m-f-d-1-year-ftc-maternity-cover-at) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, €67,800
- [VP Field Marketing, Europe (Remote)](https://career.thegoodapps.co/jobs/272825e5-f230-436f-9f86-82e3b1c662cd/vp-field-marketing-europe-remote-at-crowdstrike) at [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — Full-time, Remote
- [Vice President or Principal, Wealth Management Marketing](https://www.adamsstreetpartners.com/careers-job-post/?gh_jid=5183653007) at [Adams Street Partners](https://career.thegoodapps.co/organizations/adams-street-partners) — Full-time, New York, NY, $170,000 – $250,000 (listed on Adams Street Partners's own careers site)
- [Internship - Associate Brand Manager](https://career.thegoodapps.co/jobs/6b05bbf1-7875-4e1f-87b8-f11c186311f1/internship-associate-brand-manager-at-general-mills) at [General Mills](https://career.thegoodapps.co/organizations/general-mills) — Internship, Minneapolis, MN, $51 / hour
- [インダストリーコンサルタント（カスタマーフロント）【素材・エネルギー領域】_管理職_Song](https://career.thegoodapps.co/jobs/87fc79c8-ff6f-45c0-933c-556ef1b089fb/song-at-accenture) at [Accenture](https://career.thegoodapps.co/organizations/accenture)