# Marketing Planning

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/marketing-planning

Marketing planning is the process of setting marketing goals and determining the strategies, tactics, and resources needed to achieve them, typically resulting in a marketing plan. It involves analyzing market conditions, defining target audiences, setting budgets, and establishing timelines for campaigns. Marketing teams engage in this process regularly, often annually or quarterly, to adapt to changing market conditions and business priorities.

Related skills: [Marketing Strategy](https://career.thegoodapps.co/skills/marketing-strategy), [Marketing Plan](https://career.thegoodapps.co/skills/marketing-plan), [Market Research](https://career.thegoodapps.co/skills/market-research), [Budgeting](https://career.thegoodapps.co/skills/budgeting), [Campaign Planning](https://career.thegoodapps.co/skills/campaign-planning), [Marketing Budgets](https://career.thegoodapps.co/skills/marketing-budgets), [Goal Setting](https://career.thegoodapps.co/skills/goal-setting)

## Open roles requiring Marketing Planning (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.