# Marketing Collateral

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/marketing-collateral

Marketing collateral encompasses the media and materials used to communicate a brand's value proposition and support sales efforts, including brochures, flyers, case studies, whitepapers, and product sheets. It is typically produced by marketing or design teams to support both digital and in-person sales conversations. Effective collateral is tailored to specific audiences and stages of the buyer's journey.

Related skills: [Marketing Materials](https://career.thegoodapps.co/skills/marketing-materials), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Copywriting](https://career.thegoodapps.co/skills/copywriting), [Sales Enablement](https://career.thegoodapps.co/skills/sales-enablement), [Graphic Design](https://career.thegoodapps.co/skills/graphic-design), [Case Studies](https://career.thegoodapps.co/skills/case-studies)

## Open roles requiring Marketing Collateral (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.