# Marketing Channel

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/marketing-channel

A marketing channel is a medium or platform used to reach and communicate with target customers, such as social media, email, search engines, television, or direct mail. Choosing the right mix of channels depends on where a brand's audience spends time and how they prefer to receive information. Marketers evaluate channel performance to allocate budget toward the most effective combination for reach and conversion.

Related skills: [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing), [Media Planning](https://career.thegoodapps.co/skills/media-planning)

## Open roles requiring Marketing Channel (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.