# Marketing Automation Skill · Marketing and Social Media Canonical page: https://career.thegoodapps.co/skills/marketing-automation Marketing automation refers to software platforms, such as HubSpot, Marketo, or Salesforce Marketing Cloud, that automate repetitive marketing tasks like email campaigns, social media posting, and lead scoring. It enables marketers to nurture leads through personalized, triggered workflows based on customer behavior and data. Marketing operations teams use these tools to scale campaigns efficiently and improve lead-to-customer conversion. ## Marketing Automation in the job market - Open roles: 56 - Employers hiring: 42 - Median stated pay: $170,000 (middle half $130,000 – $226,000), from 47 of 56 open roles — the 84% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it. - Last checked: September 13, 2026 ## Asked for alongside Marketing Automation Measured from the 56 open roles that name Marketing Automation, not from a curated list. - [Email Marketing](https://career.thegoodapps.co/skills/email-marketing) — 16 roles (28.6%) - [Customer Relationship Management (CRM)](https://career.thegoodapps.co/skills/customer-relationship-management-crm) — 13 roles (23.2%) - [Salesforce](https://career.thegoodapps.co/skills/salesforce) — 11 roles (19.6%) - [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing) — 10 roles (17.9%) - [HubSpot](https://career.thegoodapps.co/skills/hubspot) — 7 roles (12.5%) - [Data Modeling](https://career.thegoodapps.co/skills/data-modeling) — 6 roles (10.7%) - [Marketo](https://career.thegoodapps.co/skills/marketo) — 6 roles (10.7%) - [MEDDIC/MEDDPICC](https://career.thegoodapps.co/skills/meddic-meddpicc) — 6 roles (10.7%) ## Seniority of these roles - Entry: 2 (4%) - Mid: 12 (22%) - Senior: 29 (54%) - Lead / Staff / Principal: 1 (2%) - Management: 7 (13%) - Executive: 3 (6%) From 54 roles whose posting states a level. ## Where Marketing Automation roles are - [New York, NY](https://career.thegoodapps.co/jobs/in/new-york-ny) — 13 - [San Francisco, CA](https://career.thegoodapps.co/jobs/in/san-francisco-ca) — 4 - [Cambridge, MA](https://career.thegoodapps.co/jobs/in/cambridge-ma) — 3 - [Atlanta, GA](https://career.thegoodapps.co/jobs/in/atlanta-ga) — 2 - [Coppell, TX](https://career.thegoodapps.co/jobs/in/coppell-tx) — 1 - [Miami, FL](https://career.thegoodapps.co/jobs/in/miami-fl) — 1 Among the 30 of 56 open roles we could place on a map. ## Roles that use Marketing Automation - [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 17 - [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 7 - [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 5 - [Solutions Engineer](https://career.thegoodapps.co/occupations/solutions-engineer) — 5 - [Account Executive](https://career.thegoodapps.co/occupations/account-executive) — 3 - [Customer Success Manager](https://career.thegoodapps.co/occupations/customer-success-manager) — 2 ## Employers hiring for Marketing Automation - [Hightouch](https://career.thegoodapps.co/organizations/hightouch) — 6 open roles - [Biogen](https://career.thegoodapps.co/organizations/biogen) — 3 open roles - [Bloomreach Engagement](https://career.thegoodapps.co/organizations/bloomreach-engagement) — 2 open roles - [Blumberg Portfolio](https://career.thegoodapps.co/organizations/blumberg-portfolio) — 2 open roles - [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — 2 open roles - [Intuit](https://career.thegoodapps.co/organizations/intuit) — 2 open roles Related skills: [Email Marketing](https://career.thegoodapps.co/skills/email-marketing), [HubSpot](https://career.thegoodapps.co/skills/hubspot), [Mailchimp](https://career.thegoodapps.co/skills/mailchimp), [Marketo](https://career.thegoodapps.co/skills/marketo), [Lead Generation](https://career.thegoodapps.co/skills/lead-generation), [ActiveCampaign](https://career.thegoodapps.co/skills/activecampaign), [Demand Generation](https://career.thegoodapps.co/skills/demand-generation), [Email Automation](https://career.thegoodapps.co/skills/email-automation), [Marketing Operations](https://career.thegoodapps.co/skills/marketing-operations), [Braze](https://career.thegoodapps.co/skills/braze), [Campaign Monitor](https://career.thegoodapps.co/skills/campaign-monitor), [Keap (Infusionsoft)](https://career.thegoodapps.co/skills/keap-infusionsoft) ## Open roles requiring Marketing Automation (56) - [Senior Manager, Loyalty & CRM](https://career.thegoodapps.co/jobs/590dfa66-382c-4916-9950-9ad164eb9b45/senior-manager-loyalty-crm-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Coppell, TX, $90,300 – $120,400 - [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office - [Marketing Manager](https://career.thegoodapps.co/jobs/cbeeae0c-121e-45d7-9ba4-80c474b49504/marketing-manager-at-crane-co) at [Crane Co.](https://career.thegoodapps.co/organizations/crane-co) — Twinsburg, OH - [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000 - [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000 - [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000 - [Senior Manager, Campaign Marketing](https://career.thegoodapps.co/jobs/fa1b03b4-cd0d-49c2-bdbb-0a748037f7ed/senior-manager-campaign-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA - [Campaign Strategist](https://career.thegoodapps.co/jobs/7c183680-3f60-4f39-8c59-bc4ac88fc5ad/campaign-strategist-at-acxiom) at [Acxiom](https://career.thegoodapps.co/organizations/acxiom) — Remote/Homebased - [Manager, Marketing Operations](https://career.thegoodapps.co/jobs/c8cfc9ab-de4b-4d8a-bf52-c7dac0184e05/manager-marketing-operations-at-a-dec) at [A-dec](https://career.thegoodapps.co/organizations/a-dec) — Newberg, OR - [Senior Manager - Media CarCam](https://career.thegoodapps.co/jobs/7b5bbcdd-d757-472b-ad5f-5b441f834bcc/senior-manager-media-carcam-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, Miami, FL, $130,600 – $209,300 All 56 open roles: https://career.thegoodapps.co/jobs?skills=7119237a-4e4b-4222-a440-b6887537440c