# Marketing Analytics

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/marketing-analytics

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance data to maximize effectiveness and optimize return on investment. It involves tools that track metrics like conversion rates, customer acquisition cost, and campaign attribution across channels such as email, social media, and paid search. Marketing analysts and data-driven marketers use these insights to justify budget allocation and refine campaign strategy.

## Marketing Analytics in the job market

- Open roles: 17
- Employers hiring: 15
- Last checked: September 13, 2026

## Asked for alongside Marketing Analytics

Measured from the 17 open roles that name Marketing Analytics, not from a curated list.

- [Account-Based Marketing](https://career.thegoodapps.co/skills/account-based-marketing) — 3 roles (17.6%)
- [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy) — 3 roles (17.6%)
- [Email Marketing](https://career.thegoodapps.co/skills/email-marketing) — 3 roles (17.6%)

## Roles that use Marketing Analytics

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 9
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 3
- [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager) — 1
- [Media Planner](https://career.thegoodapps.co/occupations/media-planner) — 1
- [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager) — 1
- [Program Director](https://career.thegoodapps.co/occupations/program-director) — 1

## Employers hiring for Marketing Analytics

- [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — 2 open roles
- [Notion](https://career.thegoodapps.co/organizations/notion) — 2 open roles
- [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — 1 open role
- [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman) — 1 open role
- [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — 1 open role
- [Epidemic Sound](https://career.thegoodapps.co/organizations/epidemic-sound) — 1 open role

Related skills: [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Data-Driven Marketing](https://career.thegoodapps.co/skills/data-driven-marketing), [Social Media Strategy](https://career.thegoodapps.co/skills/social-media-strategy), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Promotions and Campaigns](https://career.thegoodapps.co/skills/promotions-and-campaigns), [Digital Brand Strategy](https://career.thegoodapps.co/skills/digital-brand-strategy), [Digital Media Strategy](https://career.thegoodapps.co/skills/digital-media-strategy), [Return on Ad Spend (RoAS)](https://career.thegoodapps.co/skills/return-on-ad-spend-roas), [Marketing Effectiveness](https://career.thegoodapps.co/skills/marketing-effectiveness), [LinkedIn Ads](https://career.thegoodapps.co/skills/linkedin-ads), [Consumer Behaviour](https://career.thegoodapps.co/skills/consumer-behaviour)

## Open roles requiring Marketing Analytics (17)

- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [B2B Field Marketing Vice President– North America Services](https://career.thegoodapps.co/jobs/45a1f788-ae7c-4a0b-b2f2-15e5c46a372d/b2b-field-marketing-vice-president-north-america-services-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — Full-time, $189,000 – $359,000
- [Manager, Media, Tim Hortons, US](https://career.thegoodapps.co/jobs/bae5e976-de86-4ebd-ab00-aba78991de67/manager-media-tim-hortons-us-at-rbi) at [RBI](https://career.thegoodapps.co/organizations/rbi) — Full-time, Miami, FL
- [SVP, Marketing - Digital Strategy & Insights](https://career.thegoodapps.co/jobs/a689c834-990a-46a3-b8b2-5f340ec56121/svp-marketing-digital-strategy-insights-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $185,000 – $250,000
- [eCommerce Director, Wolverine](https://career.thegoodapps.co/jobs/c65c4709-c242-4dc0-9ac0-5b00d0d794a2/ecommerce-director-wolverine-at-saucony) at [Saucony](https://career.thegoodapps.co/organizations/saucony) — Rockford, MI
- [Performance Marketing Specialist Marketplaces](https://career.thegoodapps.co/jobs/55627553-e1cd-4768-a168-80ede6c603b1/performance-marketing-specialist-marketplaces-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, €57,800 – €77,000
- [Senior Director, North America Marketing](https://career.thegoodapps.co/jobs/87fa1ff7-9f6e-4b15-a8ef-ea5a0a641226/senior-director-north-america-marketing-at-columbia-sportswear) at [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — Full-time, Portland, OR
- [Head of Demand Engine](https://career.thegoodapps.co/jobs/cf872b99-ab6e-4187-ac36-0257f2ab9f6d/head-of-demand-engine-at-notion) at [Notion](https://career.thegoodapps.co/organizations/notion) — Full-time, San Francisco, CA · Remote, $245,000 – $275,000
- [Senior Integrated Campaigns Manager](https://career.thegoodapps.co/jobs/39e6481b-4ea6-4274-bfc7-a2e4fac49e51/senior-integrated-campaigns-manager-at-vercel) at [Vercel](https://career.thegoodapps.co/organizations/vercel) — New York, NY, $150,000 – $207,000
- [Senior Manager, Marketing Intelligence](https://job-boards.greenhouse.io/theknotworldwide/jobs/5366929008) at [The Knot](https://career.thegoodapps.co/organizations/the-knot) — Full-time, Remote - United States, $122,000 – $186,600 (listed on The Knot's own careers site)

All 17 open roles: https://career.thegoodapps.co/jobs?skills=e61ee53a-036e-4e11-a664-1053b0431d66