# Market Research Skill · Marketing and Social Media Canonical page: https://career.thegoodapps.co/skills/market-research Market research is the systematic gathering and analysis of data about target markets, customers, competitors, and industry trends to inform business decisions. It includes methods like surveys, focus groups, interviews, and analysis of existing data (secondary research) to understand consumer behavior and preferences. Marketers, product teams, and executives rely on it to reduce risk when launching products or entering new markets. ## Market Research in the job market - Open roles: 36 - Employers hiring: 29 - Last checked: September 14, 2026 ## Asked for alongside Market Research Measured from the 36 open roles that name Market Research, not from a curated list. - [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis) — 8 roles (22.2%) - [Data Analysis](https://career.thegoodapps.co/skills/data-analysis) — 6 roles (16.7%) - [Financial Modeling](https://career.thegoodapps.co/skills/financial-modeling) — 6 roles (16.7%) - [Budget Management](https://career.thegoodapps.co/skills/budget-management) — 4 roles (11.1%) - [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy) — 4 roles (11.1%) - [Project Management](https://career.thegoodapps.co/skills/project-management) — 4 roles (11.1%) - [Artificial Intelligence (AI)](https://career.thegoodapps.co/skills/artificial-intelligence-ai) — 3 roles (8.3%) - [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy) — 3 roles (8.3%) ## Seniority of these roles - Entry: 8 (23%) - Mid: 5 (14%) - Senior: 9 (26%) - Lead / Staff / Principal: 3 (9%) - Management: 10 (29%) From 35 roles whose posting states a level. ## Roles that use Market Research - [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 5 - [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 4 - [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 3 - [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 3 - [Business Analyst](https://career.thegoodapps.co/occupations/business-analyst) — 1 - [Business Development Manager](https://career.thegoodapps.co/occupations/business-development-manager) — 1 ## Employers hiring for Market Research - [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — 3 open roles - [Intuit](https://career.thegoodapps.co/organizations/intuit) — 3 open roles - [Plug n Play](https://career.thegoodapps.co/organizations/plug-n-play) — 2 open roles - [Signify](https://career.thegoodapps.co/organizations/signify) — 2 open roles - [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — 2 open roles - [A-dec](https://career.thegoodapps.co/organizations/a-dec) — 1 open role Related skills: [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Data Analysis](https://career.thegoodapps.co/skills/data-analysis), [Survey Design](https://career.thegoodapps.co/skills/survey-design), [Surveys](https://career.thegoodapps.co/skills/surveys), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Qualtrics](https://career.thegoodapps.co/skills/qualtrics), [Market Opportunities](https://career.thegoodapps.co/skills/market-opportunities), [Business Development](https://career.thegoodapps.co/skills/business-development), [Market Analysis](https://career.thegoodapps.co/skills/market-analysis), [Marketing Strategy](https://career.thegoodapps.co/skills/marketing-strategy), [Product Strategy](https://career.thegoodapps.co/skills/product-strategy) ## Open roles requiring Market Research (35) - [Channel Manager - West (entry level)](https://career.thegoodapps.co/jobs/0b589ed9-29c9-424b-9cc3-3e4c793ee30e/channel-manager-west-entry-level-at-crane-co) at [Crane Co.](https://career.thegoodapps.co/organizations/crane-co) — The Woodlands, Texas - [Marketing Intern](https://career.thegoodapps.co/jobs/082e219e-c4b9-45df-9458-9ac04c8ecafb/marketing-intern-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Part-time - [Associate Director, Integrated Insights, Analytics and Market Research](https://career.thegoodapps.co/jobs/409dad5b-b54f-4552-a96c-92078c2edefe/associate-director-integrated-insights-analytics-and-market-research-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Full-time, Cambridge, MA, $162,000 – $223,000 - [Product Marketing Manager-RapidCare](https://career.thegoodapps.co/jobs/88e3794b-e9ff-433a-b2de-a166098af18b/product-marketing-manager-rapidcare-at-ariens) at [Ariens](https://career.thegoodapps.co/organizations/ariens) — Wi - Brillion - [Corporate Development and Strategy](https://career.thegoodapps.co/jobs/9e249d7a-b09a-4bdb-ad9d-a7f3d7cf62a6/corporate-development-and-strategy-at-alliancebernstein) at [AllianceBernstein](https://career.thegoodapps.co/organizations/alliancebernstein) — New York, NY, $130,000 – $180,000 - [Director, Global Product Management](https://career.thegoodapps.co/jobs/a19c22c7-88f6-4cf1-a941-fc6688d91997/director-global-product-management-at-a-dec) at [A-dec](https://career.thegoodapps.co/organizations/a-dec) — Newberg, OR - [Assoc Mgr Marketing WTR](https://career.thegoodapps.co/jobs/b390541f-9614-40c7-a8bf-93783c2d6efe/assoc-mgr-marketing-wtr-at-the-hershey-company) at [The Hershey Company](https://career.thegoodapps.co/organizations/the-hershey-company) — Hershey, PA - [Senior Manager, Marketing Strategy (International Travel)](https://career.thegoodapps.co/jobs/4b288779-a6f1-4252-a7f1-0e8d97922708/senior-manager-marketing-strategy-international-travel-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, San Francisco, CA, $153,700 – $246,200 - [Director, Customer Insights & Engagement- Thoracic](https://career.thegoodapps.co/jobs/1e14cbb5-33cb-4912-a057-f798560bd041/director-customer-insights-engagement-thoracic-at-bristol-myers-squibb) at [Bristol Myers Squibb](https://career.thegoodapps.co/organizations/bristol-myers-squibb) — Full-time, Princeton, NJ, $197,800 – $239,681 - [Associate Director, DTP Promo, Long-Acting Treatment](https://career.thegoodapps.co/jobs/4369d176-2cd8-4e55-8557-a11fe47e6ad6/associate-director-dtp-promo-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — United States - California - Foster City, $195,670 – $253,220 All 35 open roles: https://career.thegoodapps.co/jobs?skills=73bacbf1-d4db-4e43-af04-a27634868be6