# Lead Generation

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/lead-generation

Lead generation is the marketing and sales process of identifying and attracting potential customers (leads) for a business's products or services, often through content marketing, ads, cold outreach, or referral programs. Sales and marketing teams use it to build a pipeline of prospects that can be nurtured and converted into paying customers.

## Lead Generation in the job market

- Open roles: 8
- Employers hiring: 7
- Last checked: September 13, 2026

## Roles that use Lead Generation

- [Sales Representative](https://career.thegoodapps.co/occupations/sales-representative) — 3
- [Real Estate Agent](https://career.thegoodapps.co/occupations/real-estate-agent) — 2
- [Account Executive](https://career.thegoodapps.co/occupations/account-executive) — 1
- [Sales Consultant](https://career.thegoodapps.co/occupations/sales-consultant) — 1
- [Sales Development Representative](https://career.thegoodapps.co/occupations/sales-development-representative) — 1

## Employers hiring for Lead Generation

- [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) — 2 open roles
- [Comcast](https://career.thegoodapps.co/organizations/comcast) — 1 open role
- [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — 1 open role
- [Merck](https://career.thegoodapps.co/organizations/merck) — 1 open role
- [Sprinklr](https://career.thegoodapps.co/organizations/sprinklr) — 1 open role
- [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 1 open role

Related skills: [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation), [Cold Calling](https://career.thegoodapps.co/skills/cold-calling), [LinkedIn Sales Navigator](https://career.thegoodapps.co/skills/linkedin-sales-navigator), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Demand Generation](https://career.thegoodapps.co/skills/demand-generation), [Apollo.io](https://career.thegoodapps.co/skills/apollo-io), [Cold Email](https://career.thegoodapps.co/skills/cold-email), [B2B Sales](https://career.thegoodapps.co/skills/b2b-sales), [Sales Prospecting](https://career.thegoodapps.co/skills/sales-prospecting), [HubSpot](https://career.thegoodapps.co/skills/hubspot), [Outreach](https://career.thegoodapps.co/skills/outreach), [Real Estate Leads](https://career.thegoodapps.co/skills/real-estate-leads)

## Open roles requiring Lead Generation (8)

- [Real Estate Representative](https://career.thegoodapps.co/jobs/eda5b49c-887b-48b3-bb83-2d46b19a9233/real-estate-representative-at-clear-channel-outdoor) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) — Full-time, $30 – $32 / hour
- [Animal Health Companion Animal Customer Consultant](https://career.thegoodapps.co/jobs/3f475731-8f57-4845-a30d-555a05310adc/animal-health-companion-animal-customer-consultant-at-merck) at [Merck](https://career.thegoodapps.co/organizations/merck) — Full-time
- [Sales Development Representative](https://career.thegoodapps.co/jobs/c14110ac-7de8-4970-831f-bc9589507794/sales-development-representative-at-sprinklr) at [Sprinklr](https://career.thegoodapps.co/organizations/sprinklr)
- [Field Sales Consultant, Home Services](https://career.thegoodapps.co/jobs/a79daee9-5eee-46ab-820b-0be29141d034/field-sales-consultant-home-services-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Full-time, $40,000 – $100,000
- [Multi-Market Account Executive](https://career.thegoodapps.co/jobs/d5b0c971-18ee-446b-b55a-01e153726911/multi-market-account-executive-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, Baton Rouge, LA
- [Xfinity Field Sales Professional - Inverness, FL](https://career.thegoodapps.co/jobs/c48d7d30-1e59-459a-8456-c526ade17521/xfinity-field-sales-professional-inverness-fl-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — Full-time, Inverness, FL, $39,645 – $79,395
- [Rock N Water Ambassador](https://career.thegoodapps.co/jobs/2a742a34-bba7-464e-95de-402ca183268f/rock-n-water-ambassador-at-tm-camping) at [TM Camping](https://career.thegoodapps.co/organizations/tm-camping) — Part-time, Lotus, CA
- [Real Estate Rep](https://career.thegoodapps.co/jobs/af7487ac-09e2-4189-bb8c-d2fe75162bdb/real-estate-rep-at-clear-channel-outdoor) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) — Full-time, Houston, TX