# Keyword Research

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/keyword-research

Keyword research is the process of identifying and analyzing search terms that people enter into search engines, used primarily by SEO specialists and digital marketers to inform content strategy and paid advertising campaigns. It involves tools like Google Keyword Planner, Ahrefs, or SEMrush to assess search volume, competition, and user intent. The goal is to optimize website content so it ranks well and attracts relevant traffic.

## Roles that use Keyword Research

- [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist) — 1

Related skills: [SEO](https://career.thegoodapps.co/skills/seo), [Google Search Console](https://career.thegoodapps.co/skills/google-search-console), [SEMrush](https://career.thegoodapps.co/skills/semrush), [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Ahrefs](https://career.thegoodapps.co/skills/ahrefs), [Moz](https://career.thegoodapps.co/skills/moz), [SEM](https://career.thegoodapps.co/skills/sem), [SEO (Search Engine Optimization)](https://career.thegoodapps.co/skills/seo-search-engine-optimization), [SEO Audit](https://career.thegoodapps.co/skills/seo-audit), [Microsoft Advertising (Bing Ads)](https://career.thegoodapps.co/skills/microsoft-advertising-bing-ads), [PPC](https://career.thegoodapps.co/skills/ppc), [Pay Per Click Advertising](https://career.thegoodapps.co/skills/pay-per-click-advertising)

## Open roles requiring Keyword Research (2)

- [Solution Consultant, Organic Search & Ads Intelligence](https://career.thegoodapps.co/jobs/0314cced-5c67-4c9e-b45f-fa75b85f10c0/solution-consultant-organic-search-ads-intelligence-at-similarweb) at [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — Full-time, Burlington, MA, $130,000 – $170,000
- [Growth Marketing Specialist](https://career.thegoodapps.co/jobs/6127a14e-2c7f-4138-8972-d0122c141f53/growth-marketing-specialist-at-heygen) at [HeyGen](https://career.thegoodapps.co/organizations/heygen) — San Francisco, CA, $110,000 – $150,000