# Journey Mapping

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/journey-mapping

Journey mapping (or customer journey mapping) is a visual tool used in UX design and marketing to illustrate the sequence of steps, touchpoints, and emotions a customer or user experiences when interacting with a product, service, or brand. UX researchers and product teams use it to identify pain points, opportunities for improvement, and moments that matter throughout the customer lifecycle, from awareness to purchase to post-sale support. It helps align cross-functional teams around a shared understanding of the user experience.

## Journey Mapping in the job market

- Open roles: 6
- Employers hiring: 6
- Last checked: September 12, 2026

## Roles that use Journey Mapping

- [Product Designer](https://career.thegoodapps.co/occupations/product-designer) — 2
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 1
- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1
- [User Experience Researcher](https://career.thegoodapps.co/occupations/user-experience-researcher) — 1

## Employers hiring for Journey Mapping

- [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — 1 open role
- [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — 1 open role
- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 1 open role
- [Omada Health](https://career.thegoodapps.co/organizations/omada-health) — 1 open role
- [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — 1 open role
- [Udacity](https://career.thegoodapps.co/organizations/udacity) — 1 open role

Related skills: [Wireframing](https://career.thegoodapps.co/skills/wireframing), [Persona Development](https://career.thegoodapps.co/skills/persona-development), [Experience Design](https://career.thegoodapps.co/skills/experience-design), [Customer Experience (CX)](https://career.thegoodapps.co/skills/customer-experience-cx)

## Open roles requiring Journey Mapping (6)

- [Director, Marketing- Digital Customer Experience](https://career.thegoodapps.co/jobs/85482eb9-8aba-4944-992e-304f57bbec4f/director-marketing-digital-customer-experience-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $226,185 – $292,710
- [UX Product Research and Strategy Lead](https://career.thegoodapps.co/jobs/b8c41b20-959b-475d-a2cc-fb6fbd330ec9/ux-product-research-and-strategy-lead-at-citigroup) at [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — Full-time, Tampa, FL, $125,600 – $188,400
- [Senior Product Designer, Care (Temporary)](https://job-boards.greenhouse.io/thenewyorktimes/jobs/4720510005) at [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — Contract, New York, NY, $110 – $140 / hour (listed on The New York Times Company's own careers site)
- [Staff Customer Experience Strategist](https://career.thegoodapps.co/jobs/c03e6380-69d8-4853-89a4-f87fbf4cd341/staff-customer-experience-strategist-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Full-time, Mountain View, CA, $160,000 – $227,000
- [Product Designer, AI Experience](https://career.thegoodapps.co/jobs/93a049ba-aecc-46da-ad8a-253a51fd2f2f/product-designer-ai-experience-at-omada-health) at [Omada Health](https://career.thegoodapps.co/organizations/omada-health) — Full-time, Remote, USA, $152,000 – $218,500
- [School of Product Management - Accelerator Mentor](https://career.thegoodapps.co/jobs/d162df0a-4ec2-4e47-9d92-6690ce909e46/school-of-product-management-accelerator-mentor-at-udacity) at [Udacity](https://career.thegoodapps.co/organizations/udacity) — Contract, Remote