# Influencer Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/influencer-marketing

Influencer marketing is a marketing strategy that partners brands with social media personalities to promote products or services to the influencer's engaged audience. It is used by marketing managers and brand strategists across platforms like Instagram, TikTok, and YouTube to build authentic reach, drive sales, and increase brand awareness through trusted voices.

## Influencer Marketing in the job market

- Open roles: 7
- Employers hiring: 7
- Last checked: September 12, 2026

## Roles that use Influencer Marketing

- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Creative Director](https://career.thegoodapps.co/occupations/creative-director) — 1
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 1
- [Public Relations Manager](https://career.thegoodapps.co/occupations/public-relations-manager) — 1
- [Social Media Manager](https://career.thegoodapps.co/occupations/social-media-manager) — 1

## Employers hiring for Influencer Marketing

- [5W Public Relations](https://career.thegoodapps.co/organizations/5w-public-relations) — 1 open role
- [Baidu](https://career.thegoodapps.co/organizations/baidu) — 1 open role
- [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — 1 open role
- [Mode](https://career.thegoodapps.co/organizations/mode) — 1 open role
- [Runway](https://career.thegoodapps.co/organizations/runway) — 1 open role
- [Starz](https://career.thegoodapps.co/organizations/starz) — 1 open role

Related skills: [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Affiliate Marketing](https://career.thegoodapps.co/skills/affiliate-marketing), [Instagram](https://career.thegoodapps.co/skills/instagram), [Earned Media](https://career.thegoodapps.co/skills/earned-media), [BeReal](https://career.thegoodapps.co/skills/bereal), [TikTok](https://career.thegoodapps.co/skills/tiktok), [Viral Marketing](https://career.thegoodapps.co/skills/viral-marketing), [Music Marketing](https://career.thegoodapps.co/skills/music-marketing), [Amazon Affiliate Marketing](https://career.thegoodapps.co/skills/amazon-affiliate-marketing), [Instagram Marketing](https://career.thegoodapps.co/skills/instagram-marketing), [Shared Media](https://career.thegoodapps.co/skills/shared-media)

## Open roles requiring Influencer Marketing (7)

- [VP, Social & Audience Growth](https://career.thegoodapps.co/jobs/12f17eb5-d062-4036-ac15-9a5b029a0860/vp-social-audience-growth-at-starz) at [Starz](https://career.thegoodapps.co/organizations/starz) — Los Angeles, CA, $220,000 – $260,000
- [Social Media Specialist, Influencer Marketing](https://career.thegoodapps.co/jobs/9e32d571-eb2e-4050-bb0d-2ca105506b07/social-media-specialist-influencer-marketing-at-runway) at [Runway](https://career.thegoodapps.co/organizations/runway) — New York, NY · Remote, $100,000 – $150,000
- [Organic Growth Manager (Growth Hacker) (Remote)](https://career.thegoodapps.co/jobs/dc6efc8d-a9a2-49e9-abc5-ab7e366cad6b/organic-growth-manager-growth-hacker-remote-at-mode) at [Mode](https://career.thegoodapps.co/organizations/mode) — Full-time, Remote
- [Marketing Director, Brand Culture](https://career.thegoodapps.co/jobs/9c586386-5213-4313-8733-e7be4847d0da/marketing-director-brand-culture-at-bend-studio) at [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — Full-time, San Mateo, CA, $212,000 – $318,000
- [Account Director, Beauty](https://job-boards.greenhouse.io/5wpr/jobs/5324742008) at [5W Public Relations](https://career.thegoodapps.co/organizations/5w-public-relations) — Miami, FL (listed on 5W Public Relations's own careers site)
- [GTM Strategy & Operations (AI Desktop & Mobile App)](https://career.thegoodapps.co/jobs/22384cfa-fa24-43eb-86e5-b79e49f45f8a/gtm-strategy-operations-ai-desktop-mobile-app-at-baidu) at [Baidu](https://career.thegoodapps.co/organizations/baidu) — Contract, Mountain View, CA, $35 – $40 / hour
- [Associate Creative Director, Earned Marketing (Temporary)](https://job-boards.greenhouse.io/thenewyorktimes/jobs/4695192005) at [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — Contract, New York, NY, $85 – $97 / hour (listed on The New York Times Company's own careers site)