# Google Optimize

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/google-optimize

Google Optimize was a free website testing and personalization tool that let marketers and website owners run A/B tests, multivariate tests, and redirect tests to see which page variations best improved conversion rates. It integrated closely with Google Analytics to measure the impact of changes on user behavior and business goals. Google discontinued Optimize in September 2023, encouraging users to migrate to third-party experimentation tools or built-in testing features in Google Analytics 4.

Related skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Landing Page Optimization](https://career.thegoodapps.co/skills/landing-page-optimization), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Conversion Rate Optimization (CRO)](https://career.thegoodapps.co/skills/conversion-rate-optimization-cro)

## Open roles requiring Google Optimize (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.