# Google Analytics 4

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/google-analytics-4

Google Analytics 4 (GA4) is the current generation of Google's analytics platform, which replaced Universal Analytics in 2023 and uses an event-based data model instead of session-based tracking. It emphasizes cross-platform measurement across websites and apps, machine-learning-driven insights, and privacy-conscious data collection. Marketers and analysts use GA4 to build custom reports, track conversions, and analyze user journeys.

## Google Analytics 4 in the job market

- Open roles: 3
- Employers hiring: 3
- Last checked: September 14, 2026

## Roles that use Google Analytics 4

- [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist) — 1
- [Merchandiser](https://career.thegoodapps.co/occupations/merchandiser) — 1
- [Sales Engineer](https://career.thegoodapps.co/occupations/sales-engineer) — 1

Related skills: [Google Tag Manager](https://career.thegoodapps.co/skills/google-tag-manager), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Google Analytics Reports](https://career.thegoodapps.co/skills/google-analytics-reports)

## Open roles requiring Google Analytics 4 (3)

- [Associate Site Merchandiser](https://career.thegoodapps.co/jobs/da3177da-28f3-4aef-bef2-243f5e1d39ae/associate-site-merchandiser-at-stanley) at [Stanley](https://career.thegoodapps.co/organizations/stanley) — Full-time, Seattle, WA, $80,000 – $90,000
- [Senior Sales Engineer - Enterprise](https://career.thegoodapps.co/jobs/dba3f35c-67d4-4fba-866b-44288792b554/senior-sales-engineer-enterprise-at-amplitude) at [Amplitude](https://career.thegoodapps.co/organizations/amplitude) — Boston, NY, $194,000 – $291,000
- [Growth Marketing Specialist](https://career.thegoodapps.co/jobs/6127a14e-2c7f-4138-8972-d0122c141f53/growth-marketing-specialist-at-heygen) at [HeyGen](https://career.thegoodapps.co/organizations/heygen) — San Francisco, CA, $110,000 – $150,000