# Google Ads (Adwords)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/google-ads-adwords

Google Ads, originally branded as AdWords until its 2018 rename, is Google's pay-per-click advertising platform used to place ads across Google Search, the Display Network, and YouTube. Advertisers bid on keywords and audience segments to control where and to whom their ads appear, paying per click or impression. Digital marketing professionals rely on it for search engine marketing (SEM), campaign optimization, and performance tracking.

Related skills: [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [Facebook Ads](https://career.thegoodapps.co/skills/facebook-ads)

## Open roles requiring Google Ads (Adwords) (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.