# Generative Engine Optimization (GEO)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/generative-engine-optimization-geo

Generative Engine Optimization (GEO) is the practice of optimizing online content so that it is more likely to be referenced, cited, or surfaced by AI-powered answer engines and chatbots like ChatGPT, Perplexity, or Google's AI Overviews. It is an emerging counterpart to traditional SEO, focused on structuring content for clarity, credibility, and machine readability so it gets pulled into AI-generated responses. Marketers and content strategists use GEO techniques to maintain visibility as more users turn to generative AI tools instead of traditional search engines.

## Generative Engine Optimization (GEO) in the job market

- Open roles: 6
- Employers hiring: 5
- Last checked: September 13, 2026

## Roles that use Generative Engine Optimization (GEO)

- [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager) — 1
- [Director of eCommerce](https://career.thegoodapps.co/occupations/director-of-ecommerce) — 1
- [Editor](https://career.thegoodapps.co/occupations/editor) — 1
- [Strategist](https://career.thegoodapps.co/occupations/strategist) — 1

## Employers hiring for Generative Engine Optimization (GEO)

- [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — 2 open roles
- [Beachhouse](https://career.thegoodapps.co/organizations/beachhouse) — 1 open role
- [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — 1 open role
- [Evertune](https://career.thegoodapps.co/organizations/evertune) — 1 open role
- [NY Post](https://career.thegoodapps.co/organizations/ny-post) — 1 open role

Related skills: [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [SEO](https://career.thegoodapps.co/skills/seo), [Content Strategy](https://career.thegoodapps.co/skills/content-strategy)

## Open roles requiring Generative Engine Optimization (GEO) (6)

- [Web Strategy, Associate - Digital Marketing](https://career.thegoodapps.co/jobs/e22831cb-9a15-4183-9f8b-d35d2ea63bdf/web-strategy-associate-digital-marketing-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $110,000 – $135,000
- [Associate Commerce Editor](https://career.thegoodapps.co/jobs/a62d1ffa-f885-4294-8231-d1de7d2a2d18/associate-commerce-editor-at-ny-post) at [NY Post](https://career.thegoodapps.co/organizations/ny-post) — Full-time, New York, NY, $70,000 – $80,000
- [Strategist - SEO & AEO](https://career.thegoodapps.co/jobs/5ff3d1b2-e68b-4356-833e-752fc641ff28/strategist-seo-aeo-at-similarweb) at [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — Full-time, Burlington, MA, $130,000 – $170,000
- [Director, eCommerce](https://career.thegoodapps.co/jobs/33c252fd-7af3-4d98-ae68-bc505e23faf5/director-ecommerce-at-beachhouse) at [Beachhouse](https://career.thegoodapps.co/organizations/beachhouse) — Los Angeles, CA, $160,000 – $180,000
- [AI Strategist, SEO & GEO](https://career.thegoodapps.co/jobs/00f6991d-3d7f-4433-98e6-39cfa32c3ecb/ai-strategist-seo-geo-at-evertune) at [Evertune](https://career.thegoodapps.co/organizations/evertune) — Full-time, New York, NY · Remote, $125,000 – $165,000
- [Solution Consultant, Organic Search & Ads Intelligence](https://career.thegoodapps.co/jobs/0314cced-5c67-4c9e-b45f-fa75b85f10c0/solution-consultant-organic-search-ads-intelligence-at-similarweb) at [Similarweb](https://career.thegoodapps.co/organizations/similarweb) — Full-time, Burlington, MA, $130,000 – $170,000