# Funnel Optimization

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/funnel-optimization

Funnel optimization is the practice of analyzing and improving each stage of a marketing or sales funnel — from awareness to consideration to conversion — to increase the percentage of prospects who complete a desired action, such as making a purchase or signing up. Marketers and growth teams use A/B testing, analytics tools like Google Analytics or Mixpanel, and UX changes to identify and fix drop-off points. It's central to conversion rate optimization (CRO) work in digital marketing and product growth roles.

## Funnel Optimization in the job market

- Open roles: 3
- Employers hiring: 2
- Last checked: September 13, 2026

## Roles that use Funnel Optimization

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 2
- [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager) — 1

Related skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Mixpanel](https://career.thegoodapps.co/skills/mixpanel), [Growth Marketing](https://career.thegoodapps.co/skills/growth-marketing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [UX Design](https://career.thegoodapps.co/skills/ux-design)

## Open roles requiring Funnel Optimization (3)

- [Senior Product Manager - QuickBooks Capital Marketplace](https://career.thegoodapps.co/jobs/e36eaa54-baf5-4825-b937-312cde04600c/senior-product-manager-quickbooks-capital-marketplace-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — San Francisco, CA, $160,000 – $216,500
- [Growth Marketing Manager, National](https://career.thegoodapps.co/jobs/81f462a6-ed6f-4020-9348-8f8e989e5d8a/growth-marketing-manager-national-at-axios) at [Axios](https://career.thegoodapps.co/organizations/axios) — Washington, DC, $95,000 – $120,000
- [Principal Product Manager, Mid-Market Growth](https://career.thegoodapps.co/jobs/33bea00a-6d0e-4e98-83f5-8aae4c94de0f/principal-product-manager-mid-market-growth-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Mountain View, CA, $230,000 – $328,500