# Focus Group

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/focus-group

A focus group is a qualitative market research method in which a small, guided group of people discusses their opinions, attitudes, and reactions to a product, service, or concept. Businesses, marketers, and researchers use focus groups to gather detailed feedback and uncover consumer insights that surveys alone might miss.

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Surveys](https://career.thegoodapps.co/skills/surveys), [Usability Testing](https://career.thegoodapps.co/skills/usability-testing), [Qualitative Research](https://career.thegoodapps.co/skills/qualitative-research)

## Open roles requiring Focus Group (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.