# Earned Media

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/earned-media

Earned media refers to publicity a brand or individual gains through organic means, such as press coverage, word-of-mouth, social media shares, and reviews, rather than paid advertising. Public relations and marketing professionals pursue earned media because it tends to carry more credibility and trust with audiences than paid or owned content.

Related skills: [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Influencer Marketing](https://career.thegoodapps.co/skills/influencer-marketing), [Shared Media](https://career.thegoodapps.co/skills/shared-media), [Public Relations](https://career.thegoodapps.co/skills/public-relations), [Owned Media](https://career.thegoodapps.co/skills/owned-media), [Media Relations](https://career.thegoodapps.co/skills/media-relations)

## Open roles requiring Earned Media (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.