# Demand Generation

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/demand-generation

Demand Generation is a marketing discipline focused on creating awareness and interest in a company's products or services to build a pipeline of qualified leads, using tactics like content marketing, webinars, email campaigns, and paid advertising. Marketing professionals in B2B and B2C companies use it to fill the top and middle of the sales funnel before handing leads to sales teams. It differs from broader brand marketing by emphasizing measurable lead and revenue outcomes.

## Demand Generation in the job market

- Open roles: 14
- Employers hiring: 14
- Last checked: September 13, 2026

## Asked for alongside Demand Generation

Measured from the 14 open roles that name Demand Generation, not from a curated list.

- [Account-Based Marketing](https://career.thegoodapps.co/skills/account-based-marketing) — 4 roles (28.6%)
- [Campaign Management](https://career.thegoodapps.co/skills/campaign-management) — 3 roles (21.4%)
- [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy) — 3 roles (21.4%)
- [Product Marketing](https://career.thegoodapps.co/skills/product-marketing) — 3 roles (21.4%)

## Roles that use Demand Generation

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 9
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Business Development Manager](https://career.thegoodapps.co/occupations/business-development-manager) — 1
- [Chief of Staff](https://career.thegoodapps.co/occupations/chief-of-staff) — 1

## Employers hiring for Demand Generation

- [Arrow Electronics](https://career.thegoodapps.co/organizations/arrow-electronics) — 1 open role
- [Avive](https://career.thegoodapps.co/organizations/avive) — 1 open role
- [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — 1 open role
- [Cognition AI](https://career.thegoodapps.co/organizations/cognition-ai) — 1 open role
- [Cohere](https://career.thegoodapps.co/organizations/cohere) — 1 open role
- [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — 1 open role

Related skills: [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation), [Lead Generation](https://career.thegoodapps.co/skills/lead-generation), [HubSpot](https://career.thegoodapps.co/skills/hubspot), [Marketo](https://career.thegoodapps.co/skills/marketo), [Account-Based Marketing (ABM)](https://career.thegoodapps.co/skills/account-based-marketing-abm), [Salesforce Marketing Cloud Account Engagement](https://career.thegoodapps.co/skills/salesforce-marketing-cloud-account-engagement), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Account-Based Marketing](https://career.thegoodapps.co/skills/account-based-marketing), [Field Marketing](https://career.thegoodapps.co/skills/field-marketing)

## Open roles requiring Demand Generation (14)

- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Global Marketing Strategist](https://career.thegoodapps.co/jobs/58237329-c8a9-4989-83be-d9edfd4ec669/global-marketing-strategist-at-arrow-electronics) at [Arrow Electronics](https://career.thegoodapps.co/organizations/arrow-electronics) — Full-time, US-GA-Georgia (Remote Employees), $43 – $53 / hour
- [Solution Sales Expert - for BTP (AI, AppDev, Integration)](https://career.thegoodapps.co/jobs/6eeafc3b-163e-47d8-8fe1-9f19219f55b1/solution-sales-expert-for-btp-ai-appdev-integration-at-sap) at [SAP](https://career.thegoodapps.co/organizations/sap) — Full-time, Middlesex, GB, TW148HD
- [B2B Field Marketing Vice President– North America Services](https://career.thegoodapps.co/jobs/45a1f788-ae7c-4a0b-b2f2-15e5c46a372d/b2b-field-marketing-vice-president-north-america-services-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — Full-time, $189,000 – $359,000
- [VP Field Marketing, Europe (Remote)](https://career.thegoodapps.co/jobs/272825e5-f230-436f-9f86-82e3b1c662cd/vp-field-marketing-europe-remote-at-crowdstrike) at [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — Full-time, Remote
- [Marketing Chief of Staff](https://career.thegoodapps.co/jobs/6a79da47-cc42-4c26-93d7-f63c5af6991b/marketing-chief-of-staff-at-cohere) at [Cohere](https://career.thegoodapps.co/organizations/cohere) — Full-time, New York, NY · Remote, $235,000 – $350,000
- [Director, Growth Marketing](https://career.thegoodapps.co/jobs/cd93a8dc-f1fe-464d-9a93-bf41f1e23b81/director-growth-marketing-at-openrouter) at [OpenRouter](https://career.thegoodapps.co/organizations/openrouter) — Remote (US), $190,000 – $230,000
- [Senior Integrated Campaigns Manager](https://career.thegoodapps.co/jobs/39e6481b-4ea6-4274-bfc7-a2e4fac49e51/senior-integrated-campaigns-manager-at-vercel) at [Vercel](https://career.thegoodapps.co/organizations/vercel) — New York, NY, $150,000 – $207,000
- [Field Marketing Lead, Public Sector](https://job-boards.greenhouse.io/anthropic/jobs/5344577008) at [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio) — Full-time, San Francisco, CA | Washington, DC, $320,000 – $400,000 (listed on Menlo Ventures Portfolio's own careers site)

All 14 open roles: https://career.thegoodapps.co/jobs?skills=fbda3dfe-48ff-4041-b14f-09f71f82a032