# Customer Segmentation

Skill · Data Science, Analytics and AI/ML

Canonical page: https://career.thegoodapps.co/skills/customer-segmentation

Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics such as demographics, purchasing behavior, needs, or value to the business. Marketing, sales, and product teams use segmentation to tailor messaging, pricing, and offerings to each group rather than treating all customers identically. Common approaches include RFM (recency, frequency, monetary) analysis, behavioral segmentation, and persona-based segmentation.

## Customer Segmentation in the job market

- Open roles: 20
- Employers hiring: 15
- Last checked: September 13, 2026

## Asked for alongside Customer Segmentation

Measured from the 20 open roles that name Customer Segmentation, not from a curated list.

- [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing) — 10 roles (50.0%)
- [SQL](https://career.thegoodapps.co/skills/sql) — 9 roles (45.0%)
- [Email Marketing](https://career.thegoodapps.co/skills/email-marketing) — 7 roles (35.0%)
- [Machine Learning](https://career.thegoodapps.co/skills/machine-learning) — 7 roles (35.0%)
- [Python](https://career.thegoodapps.co/skills/python) — 7 roles (35.0%)
- [Predictive Modeling](https://career.thegoodapps.co/skills/predictive-modeling) — 5 roles (25.0%)
- [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation) — 4 roles (20.0%)
- [Power BI](https://career.thegoodapps.co/skills/power-bi) — 4 roles (20.0%)

## Roles that use Customer Segmentation

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 3
- [Data Scientist](https://career.thegoodapps.co/occupations/data-scientist) — 2
- [Management Consultant](https://career.thegoodapps.co/occupations/management-consultant) — 2
- [Business Analyst](https://career.thegoodapps.co/occupations/business-analyst) — 1
- [Chief Marketing Officer](https://career.thegoodapps.co/occupations/chief-marketing-officer) — 1
- [CRM Manager](https://career.thegoodapps.co/occupations/crm-manager) — 1

## Employers hiring for Customer Segmentation

- [Accenture](https://career.thegoodapps.co/organizations/accenture) — 4 open roles
- [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — 2 open roles
- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 2 open roles
- [Acxiom](https://career.thegoodapps.co/organizations/acxiom) — 1 open role
- [Biogen](https://career.thegoodapps.co/organizations/biogen) — 1 open role
- [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — 1 open role

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Customer Analysis](https://career.thegoodapps.co/skills/customer-analysis), [Persona Development](https://career.thegoodapps.co/skills/persona-development), [Consumer Behaviour](https://career.thegoodapps.co/skills/consumer-behaviour), [AI Personalization](https://career.thegoodapps.co/skills/ai-personalization), [Data-Driven Marketing](https://career.thegoodapps.co/skills/data-driven-marketing), [Adobe Analytics](https://career.thegoodapps.co/skills/adobe-analytics), [Cluster Analysis](https://career.thegoodapps.co/skills/cluster-analysis), [Drip](https://career.thegoodapps.co/skills/drip), [Attentive](https://career.thegoodapps.co/skills/attentive), [Unsupervised Machine Learning](https://career.thegoodapps.co/skills/unsupervised-machine-learning), [UX Personals](https://career.thegoodapps.co/skills/ux-personals)

## Open roles requiring Customer Segmentation (20)

- [Senior Manager, Loyalty & CRM](https://career.thegoodapps.co/jobs/590dfa66-382c-4916-9950-9ad164eb9b45/senior-manager-loyalty-crm-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Coppell, TX, $90,300 – $120,400
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office
- [Sr. Manager, Business Insights & Analytics, Alzheimer's](https://career.thegoodapps.co/jobs/36bc5b4e-96e0-424d-864f-da9b30e3a998/sr-manager-business-insights-analytics-alzheimer-s-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Full-time, Cambridge, MA, $142,000 – $190,000
- [Campaign Strategist](https://career.thegoodapps.co/jobs/7c183680-3f60-4f39-8c59-bc4ac88fc5ad/campaign-strategist-at-acxiom) at [Acxiom](https://career.thegoodapps.co/organizations/acxiom) — Remote/Homebased
- [Assoc Director, IT SAP MDM and Data Governance](https://career.thegoodapps.co/jobs/927ecb99-9b10-406d-b90e-098cfbaa5911/assoc-director-it-sap-mdm-and-data-governance-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — United States - California - Foster City, $195,670 – $253,220
- [Customer Data & AI Consulting Senior Manager](https://career.thegoodapps.co/jobs/5e0d5c9f-3512-4066-aacc-12c1f01de3dc/customer-data-ai-consulting-senior-manager-at-accenture) at [Accenture](https://career.thegoodapps.co/organizations/accenture)
- [Vice President, Customer Intelligence & CRM](https://career.thegoodapps.co/jobs/9dcae928-a45c-4473-904a-6662b9619ee7/vice-president-customer-intelligence-crm-at-tory-burch) at [Tory Burch](https://career.thegoodapps.co/organizations/tory-burch) — New York, NY, $265,000 – $335,000
- [Senior Solutions Consultant, Personalization](https://career.thegoodapps.co/jobs/415d1569-d066-4dd4-9245-51327d6fdab7/senior-solutions-consultant-personalization-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard)
- [Customer Lifecycle Analyst](https://career.thegoodapps.co/jobs/a6a6f398-6d01-43d1-b8a7-fae127ab4df9/customer-lifecycle-analyst-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, £45,500 – £66,000
- [Senior Lifecycle Marketing Associate](https://career.thegoodapps.co/jobs/c7123031-671e-43ba-abf7-54ffdf364dee/senior-lifecycle-marketing-associate-at-spot-tango) at [Spot & Tango](https://career.thegoodapps.co/organizations/spot-tango) — New York, NY

All 20 open roles: https://career.thegoodapps.co/jobs?skills=5a5faf09-d224-4720-964b-81f9724a8c86