# Customer Retention

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/customer-retention

Customer retention refers to a company's ability to keep existing customers engaged and purchasing over time, rather than losing them to competitors or attrition. Customer success and marketing teams track retention rate and churn rate as key performance indicators, and use tactics like loyalty programs, proactive support, and personalized offers to encourage continued patronage. Because acquiring new customers is typically more costly than keeping existing ones, retention is a major driver of long-term profitability.

## Roles that use Customer Retention

- [Customer Success Manager](https://career.thegoodapps.co/occupations/customer-success-manager) — 1
- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1

Related skills: [Loyalty Programs](https://career.thegoodapps.co/skills/loyalty-programs), [Upselling](https://career.thegoodapps.co/skills/upselling), [Customer Engagement](https://career.thegoodapps.co/skills/customer-engagement), [Brand Loyalty](https://career.thegoodapps.co/skills/brand-loyalty), [Cross Selling](https://career.thegoodapps.co/skills/cross-selling), [Customer Complaint Resolution](https://career.thegoodapps.co/skills/customer-complaint-resolution), [Customer and Client Support](https://career.thegoodapps.co/skills/customer-and-client-support), [Membership Sales](https://career.thegoodapps.co/skills/membership-sales), [Customer Success Management](https://career.thegoodapps.co/skills/customer-success-management), [Contract Renewal](https://career.thegoodapps.co/skills/contract-renewal), [Net Promoter Score (NPS)](https://career.thegoodapps.co/skills/net-promoter-score-nps), [Driving engagement](https://career.thegoodapps.co/skills/driving-engagement)

## Open roles requiring Customer Retention (2)

- [Elite Retention Expert](https://career.thegoodapps.co/jobs/7f939be0-bbc4-47d9-ba01-22609949c006/elite-retention-expert-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — CA Remote Loc, CA, USA | United States | Remote | USA, $31 – $36 / hour
- [School of Product Management - Accelerator Mentor](https://career.thegoodapps.co/jobs/d162df0a-4ec2-4e47-9d92-6690ce909e46/school-of-product-management-accelerator-mentor-at-udacity) at [Udacity](https://career.thegoodapps.co/organizations/udacity) — Contract, Remote