# Customer Journey Mapping

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/customer-journey-mapping

Customer journey mapping is a visualization technique that charts the steps a customer takes when interacting with a company, from initial awareness through purchase and post-sale support, highlighting touchpoints, emotions, and pain points along the way. UX designers, marketers, and CX professionals use journey maps to identify gaps in the experience and align teams around a shared view of the customer's path. The output is typically a diagram or chart used as a reference for planning improvements.

## Customer Journey Mapping in the job market

- Open roles: 14
- Employers hiring: 9
- Last checked: September 13, 2026

## Roles that use Customer Journey Mapping

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 4
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 2
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 1
- [Program Manager](https://career.thegoodapps.co/occupations/program-manager) — 1

## Employers hiring for Customer Journey Mapping

- [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — 3 open roles
- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 3 open roles
- [Biogen](https://career.thegoodapps.co/organizations/biogen) — 2 open roles
- [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — 1 open role
- [Cigna](https://career.thegoodapps.co/organizations/cigna) — 1 open role
- [Notion](https://career.thegoodapps.co/organizations/notion) — 1 open role

Related skills: [Persona Development](https://career.thegoodapps.co/skills/persona-development), [Customer Experience (CX)](https://career.thegoodapps.co/skills/customer-experience-cx), [Customer Analysis](https://career.thegoodapps.co/skills/customer-analysis), [Voice of the Customer Analysis](https://career.thegoodapps.co/skills/voice-of-the-customer-analysis), [Customer Engagement](https://career.thegoodapps.co/skills/customer-engagement), [Sales Funnel](https://career.thegoodapps.co/skills/sales-funnel), [Multi-Channel Marketing](https://career.thegoodapps.co/skills/multi-channel-marketing), [Service Design](https://career.thegoodapps.co/skills/service-design), [Customer experience improvement](https://career.thegoodapps.co/skills/customer-experience-improvement), [Cross-Channel Marketing](https://career.thegoodapps.co/skills/cross-channel-marketing), [Personas](https://career.thegoodapps.co/skills/personas)

## Open roles requiring Customer Journey Mapping (14)

- [Customer Engagement Strategist](https://career.thegoodapps.co/jobs/1e2fe535-0ac8-411f-a92f-615e0588f2c5/customer-engagement-strategist-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, $108,400 – $180,600
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [UX Director - Supply Chain](https://career.thegoodapps.co/jobs/b6bdf4fd-40a3-451b-b35e-5f7368fe7c45/ux-director-supply-chain-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA
- [SVP, Marketing - Digital Strategy & Insights](https://career.thegoodapps.co/jobs/a689c834-990a-46a3-b8b2-5f340ec56121/svp-marketing-digital-strategy-insights-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $185,000 – $250,000
- [Senior Manager, Professional Services](https://career.thegoodapps.co/jobs/43a58054-0a62-4f2d-b09c-2eb46cce579e/senior-manager-professional-services-at-ringcentral) at [RingCentral](https://career.thegoodapps.co/organizations/ringcentral) — Full-time, Remote, USA, $88,000 – $165,000
- [Commercial Manager, D2C - Change & Go-To-Market](https://career.thegoodapps.co/jobs/308ee3d0-7762-4d32-83c6-2452dee9b5dc/commercial-manager-d2c-change-go-to-market-at-bend-studio) at [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — San Mateo, CA, $131,400 – $197,200
- [Senior Manager of Client Retention and Growth Strategy](https://career.thegoodapps.co/jobs/44a152b0-c728-4efa-8840-3a97a7975947/senior-manager-of-client-retention-and-growth-strategy-at-share-local-media) at [Share Local Media](https://career.thegoodapps.co/organizations/share-local-media) — Full-time, New York, NY, $120,000 – $128,000
- [Principal Product Manager, Services Segmentation](https://career.thegoodapps.co/jobs/290d4b59-6d53-459d-b672-0115ce2a7342/principal-product-manager-services-segmentation-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Mountain View, CA, $243,000 – $328,500
- [Startup Program & Experience Lead](https://career.thegoodapps.co/jobs/609ab98b-257e-42e6-b3d7-785f3f07001f/startup-program-experience-lead-at-notion) at [Notion](https://career.thegoodapps.co/organizations/notion) — Full-time, San Francisco, CA · Remote, $140,000 – $205,000
- [Senior Director US Omnichannel/ Digital Engagement](https://career.thegoodapps.co/jobs/3d79ad9a-cb68-4001-bf89-deb0e821c2f9/senior-director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Full-time, Cambridge, MA, $234,000 – $322,000

All 14 open roles: https://career.thegoodapps.co/jobs?skills=5b8e4295-95e1-44e7-ba8a-0f07bd5919f5