# Customer Insights

Skill · Data Science, Analytics and AI/ML

Canonical page: https://career.thegoodapps.co/skills/customer-insights

Customer insights are the meaningful conclusions drawn from analyzing customer data and behavior that reveal underlying motivations, needs, or pain points not immediately obvious from raw numbers alone. Market researchers, data analysts, and product teams generate insights from surveys, interviews, purchase data, and behavioral analytics to inform strategy and decision-making. Unlike simple data reporting, insights are meant to be actionable and tied to specific business decisions.

## Roles that use Customer Insights

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Data Analysis](https://career.thegoodapps.co/skills/data-analysis), [Market Intelligence](https://career.thegoodapps.co/skills/market-intelligence), [Data Storytelling](https://career.thegoodapps.co/skills/data-storytelling)

## Open roles requiring Customer Insights (1)

- [Senior Retail Product Manager - Cooper Lighting Solutions](https://career.thegoodapps.co/jobs/58f8f10f-b4b1-4a7d-b566-3f962454350a/senior-retail-product-manager-cooper-lighting-solutions-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) — Peachtree City, $125,000 – $183,000