# Customer Engagement

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/customer-engagement

Customer engagement refers to the ongoing interactions between a brand and its customers across touchpoints like social media, email, apps, and in-store visits, aimed at building a deeper relationship beyond a single transaction. Marketing and customer success teams track engagement metrics—such as open rates, app usage, or loyalty program participation—to gauge how connected customers feel to the brand. Higher engagement is generally associated with increased loyalty and lifetime value.

## Roles that use Customer Engagement

- [Sales Representative](https://career.thegoodapps.co/occupations/sales-representative) — 1

Related skills: [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation), [Customer Retention](https://career.thegoodapps.co/skills/customer-retention), [Social Media Management](https://career.thegoodapps.co/skills/social-media-management), [Loyalty Programs](https://career.thegoodapps.co/skills/loyalty-programs), [Braze](https://career.thegoodapps.co/skills/braze), [Khoros](https://career.thegoodapps.co/skills/khoros), [Customer Journey Mapping](https://career.thegoodapps.co/skills/customer-journey-mapping), [Whatsapp Marketing](https://career.thegoodapps.co/skills/whatsapp-marketing)

## Open roles requiring Customer Engagement (2)

- [Solution Sales Expert - for BTP (AI, AppDev, Integration)](https://career.thegoodapps.co/jobs/6eeafc3b-163e-47d8-8fe1-9f19219f55b1/solution-sales-expert-for-btp-ai-appdev-integration-at-sap) at [SAP](https://career.thegoodapps.co/organizations/sap) — Full-time, Middlesex, GB, TW148HD
- [Animal Health Companion Animal Customer Consultant](https://career.thegoodapps.co/jobs/3f475731-8f57-4845-a30d-555a05310adc/animal-health-companion-animal-customer-consultant-at-merck) at [Merck](https://career.thegoodapps.co/organizations/merck) — Full-time