# Customer Discovery

Skill · Business and Management

Canonical page: https://career.thegoodapps.co/skills/customer-discovery

Customer discovery is a foundational step in the lean startup methodology where founders test their assumptions about a target customer's problems and needs through direct interviews and observation, before building a full product. It's used by entrepreneurs and product teams to validate whether a real market need exists and to refine value propositions. The process typically involves talking to dozens of potential customers to gather qualitative evidence rather than relying on guesswork.

## Roles that use Customer Discovery

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 2

Related skills: [Lean Startup](https://career.thegoodapps.co/skills/lean-startup), [Value Proposition Design](https://career.thegoodapps.co/skills/value-proposition-design), [Product Demonstration](https://career.thegoodapps.co/skills/product-demonstration), [Idea Validation](https://career.thegoodapps.co/skills/idea-validation)

## Open roles requiring Customer Discovery (2)

- [Founder, Instructure Foundry](https://jobs.ashbyhq.com/instructure/0305750b-c53b-4829-b14d-d7b98ab1aacd/application) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, US-REMOTE (listed on Instructure's own careers site)
- [VP of Product](https://career.thegoodapps.co/jobs/09590c4c-8e36-48e4-87bc-cdc92b9d3683/vp-of-product-at-bluefish) at [Bluefish](https://career.thegoodapps.co/organizations/bluefish) — New York, NY