# Customer Analysis

Skill · Data Science, Analytics and AI/ML

Canonical page: https://career.thegoodapps.co/skills/customer-analysis

Customer analysis is the practice of examining data about customers—demographics, purchasing behavior, preferences, and feedback—to understand who they are and what drives their decisions. Marketers, product managers, and business analysts use it to segment audiences, tailor offerings, and prioritize investments. It typically draws on tools like CRM reports, surveys, and analytics platforms to turn raw customer data into actionable insight.

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Customer Segmentation](https://career.thegoodapps.co/skills/customer-segmentation), [Persona Development](https://career.thegoodapps.co/skills/persona-development), [Data Analysis](https://career.thegoodapps.co/skills/data-analysis), [Customer Journey Mapping](https://career.thegoodapps.co/skills/customer-journey-mapping)

## Open roles requiring Customer Analysis (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.