# Customer Advocacy

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/customer-advocacy

Customer advocacy is a business function focused on turning satisfied customers into vocal supporters who provide referrals, testimonials, reviews, and case studies. Customer success and marketing teams cultivate advocacy through loyalty programs, community building, and proactive relationship management. It is valued because word-of-mouth and peer recommendations from advocates strongly influence prospective buyers' trust and purchasing decisions.

## Roles that use Customer Advocacy

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 1

Related skills: [Customer Retention](https://career.thegoodapps.co/skills/customer-retention)

## Open roles requiring Customer Advocacy (1)

- [VP Field Marketing, Europe (Remote)](https://career.thegoodapps.co/jobs/272825e5-f230-436f-9f86-82e3b1c662cd/vp-field-marketing-europe-remote-at-crowdstrike) at [CrowdStrike](https://career.thegoodapps.co/organizations/crowdstrike) — Full-time, Remote