# Cross Selling

Skill · Sales and E-Commerce

Canonical page: https://career.thegoodapps.co/skills/cross-selling

Cross-selling is a sales technique in which a business encourages customers to purchase additional, complementary products or services alongside their primary purchase, such as suggesting a phone case when someone buys a smartphone. It is widely used in retail, banking, software (SaaS), and e-commerce to increase average order value and deepen customer relationships. Sales and account management professionals develop cross-selling skills to identify customer needs and recommend relevant add-ons without being overly aggressive.

## Roles that use Cross Selling

- [Account Manager](https://career.thegoodapps.co/occupations/account-manager) — 2

Related skills: [Upselling](https://career.thegoodapps.co/skills/upselling), [Account Management](https://career.thegoodapps.co/skills/account-management), [Customer Retention](https://career.thegoodapps.co/skills/customer-retention), [Customer Relationship Management (CRM)](https://career.thegoodapps.co/skills/customer-relationship-management-crm), [Needs Assessment](https://career.thegoodapps.co/skills/needs-assessment)

## Open roles requiring Cross Selling (2)

- [Bioprocess Biopharma Account Manager](https://career.thegoodapps.co/jobs/39eaa56a-eb65-4a21-ae87-c0ac2e76bbc6/bioprocess-biopharma-account-manager-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, $120,000 – $150,000
- [Market Manager](https://career.thegoodapps.co/jobs/237b567e-bb58-4b52-ab63-dc0d63b428bb/market-manager-at-expedia-group) at [Expedia Group](https://career.thegoodapps.co/organizations/expedia-group) — €65,500 – €92,000