# Cross-Platform Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/cross-platform-marketing

Cross-platform marketing involves designing and executing marketing campaigns that run consistently across multiple digital and traditional platforms, including social media, search engines, television, and print, to maximize reach and reinforce a unified brand message. Marketers use it to meet audiences across the various devices and channels they use throughout the day. It requires coordinating creative assets, budgets, and analytics across platforms that may have very different formats and audiences.

Related skills: [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Media Planning](https://career.thegoodapps.co/skills/media-planning), [Digital Advertising](https://career.thegoodapps.co/skills/digital-advertising)

## Open roles requiring Cross-Platform Marketing (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.